LEARNING OUTCOMES

The unit aims at giving an outline of the logics and goals underlying the strategic management process and the single strategic choices of a company. The items to be covered are the following: definition of the firm: nature and goals; fundamentals of firm behaviour: efficiency, effectiveness and economic balance; corporate social responsibility and sustainability; fundamentals of the management process: assets and liabilities; revenues, costs and income; profitability; the value of the firm and the value creation process; the drivers of the value creation: competences and competitive advantages; economic value and equity market value