Salta al contenuto principale della pagina

MANAGEMENT OF COASTAL TOURISM

CODE 102009
ACADEMIC YEAR 2020/2021
CREDITS 6 credits during the 2nd year of 8708 Maritime and Port Management (LM-77) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
LANGUAGE English
TEACHING LOCATION GENOVA (Maritime and Port Management)
SEMESTER 2° Semester
TEACHING MATERIALS AULAWEB

OVERVIEW

The management of coastal tourism deals with the management of companies that rely on the use of a combination of resources and unique skills in contexts of proximity to the sea, thus benefiting from the resources that belong to coastal and marine ecosystems or to oceanic areas and coastal. The present course provides basic technical-managerial knowledge and managerial methods to understand the functioning of companies operating in the industry, improving their overall corporate performances.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to examine strategic and operational dimensions related to the management of companies involved in coastal tourism. It typically includes cruises, ferries, marinas and other tourist activities developed along the coast and in the surrounding areas. For this purpose, the concept of coastal tourism is first defined by delimiting the boundaries of the object of study. Subsequently, the various types of tourism relevant to coastal and maritime locations are examined and the main theoretical constructs applicable to the management of businesses and companies operating within these competitive contexts are examined in depth. The course also explores the main issues related to sustainability, the green economy, the blue economy and the management of relations with relevant stakeholders. Particular emphasis is  posed on topics such as energy management and the environmental impacts of companies operating in the industry. Finally, strategic and financial support schemes available for companies operating in the coastal tourism domain are investigated, considering both the national and the European framework. The course provide an overview of the main managerial tools which can support the development of sustainable growth strategies by companies operating in the coastal and marine tourism domain.

AIMS AND LEARNING OUTCOMES

Attendance and active participation in the proposed training activities (lectures, business cases and company testimonials) and individual study will allow the student to:

  • know in depth the different businesses belonging to the coastal tourism industry;
  • apply the main theoretical constructs and conceptual models from management literature to different strategic business decisions that are taken by companies operating in coastal tourism;
  • identify the main players in the coastal tourism supply chain, understanding their role, responsibilities and critical success factors;
  • know and empirically apply the main theoretical models which allow to support value creation and to ensure the generation of adequate revenues to maintain the economic balance and positive cash flows;
  • know and empirically apply the main theoretical models for optimizing the cost structure of the companies and for improving the management of operating processes that characterize the investigated companies;
  • acquire a correct terminology with regards to the strategic, managerial and technical profiles of the coastal tourism domain;
  • identify the negative externalities connected to the various coastal tourism activities and select strategic solutions aimed at improving the sustainability of corporate operations according to a "green" approach toward the business;
  • ensure an efficient use of environmental resources within the processes operated by companies which belong to the industry;
  • identify adequate forms of coverage for investments aimed at the introduction of successful and sustainable innovations within companies and businesses operating in the various areas of coastal tourism.

PREREQUISITES

The student must have acquired, during the prior studies, the following knowledge necessary to address the course topics:

  • Competitive and growth strategies
  • Configuration decision and coordination of value-generating activities
  • Management of business processes
  • Strategic marketing and operational marketing
  • Investment and financing choices

This knowledge constitutes the necessary foundations for understanding the course topics and successfully overtake the exam tests.

It is recommended to have already pass the following exams: "Economia e gestione delle imprese", " Economia e gestione delle imprese di trasporto" and "Gestione degli investimenti e dei finanziamenti delle aziende di trasporto.

TEACHING METHODS

Lectures, business cases and corporate testimonials. In particular, the course is based on lectures, related to the theoretical study parts, and company testimonials on significant empirical business cases as regards the application of the managerial principles and tools useful for companies operating in the context of coastal tourism (cruises; boating; fishing; recreational-recreational, sporting, cultural and edutainment activities in the coastal area).

SYLLABUS/CONTENT

The course is aimed at acquiring the managerial know-how necessary for the successful management of companies and other entities operating in the heterogeneous businesses belonging to the coastal tourism industry. The course include lessons from both Prof. Giovanni Satta and Prof. Francesco Parola.

The teaching program includes 7-parts as reported below:

Part I - Coastal tourism: introduction and definitions

Part II - Specificity of the different forms of tourism

Part III - Managerial theories for the management of service companies operating in coastal tourism

Part IV - Externalities of coastal tourism and green strategies for reducing environmental impacts

Part V - Resource management and energy management

Part VI - Management of innovation processes and staff training activities

Part VII - The financing of innovation and corporate / business strategies related to coastal tourism companies

RECOMMENDED READING/BIBLIOGRAPHY

All the slides used during the lessons and other teaching material will be made available on “aulaweb” in the specific section dedicated to the course. For attending students, the notes taken during the lessons and the material made available on “aulaweb” by the professors in charge of the course are sufficient for the preparation of the exam.

At the beginning of the lessons, the teachers will indicate the suggested texts and additional teaching materials as support texts, especially for non-attending students.

TEACHERS AND EXAM BOARD

Exam Board

GIOVANNI SATTA (President)

NICOLETTA BURATTI

CIDATMA-FRANCESCO VITELLARO

LESSONS

TEACHING METHODS

Lectures, business cases and corporate testimonials. In particular, the course is based on lectures, related to the theoretical study parts, and company testimonials on significant empirical business cases as regards the application of the managerial principles and tools useful for companies operating in the context of coastal tourism (cruises; boating; fishing; recreational-recreational, sporting, cultural and edutainment activities in the coastal area).

LESSONS START

Lessons will start regularly at the beginning of the II semester

Class schedule

All class schedules are posted on the EasyAcademy portal.

EXAMS

EXAM DESCRIPTION

The exam consists of a written and an oral part (optional). The written test is passed if the student has obtained a mark higher than or equal to 18. To participate in the written test it is necessary before the exam date on the website https://servizionline.unige.it/studenti/esami/prenotazione in time provided by the University and Department didactic regulations.

The student has the faculty to integrate the mark obtained in the written test by also performing an oral test, if in the written test he has obtained a mark higher than 18. The final mark is a weighted average of the results obtained in the two tests. If the oral exam is insufficient, the commission reserves the right to cancel the written exam too.

In the event of a prolonged health emergency, the professors could decide to carry out the examination by means of an exclusive oral test. In this case, a specific communication will be given on “aulaweb”.

ASSESSMENT METHODS

Details on how to prepare for the exam and on the degree of depth of each topic will be given during the lessons and will also be available on “aulaweb”. The written test will include 4/5 open questions and 1/2 closed answer logic questions.

The written exam will verify the effective acquisition of basic knowledge regarding the specificities of coastal tourism and the main theories and conceptual constructs of the economy and business management applicable to companies operating in this type of business.

The test will also allow to evaluate the candidate's ability to apply the concepts and the theoretical constructs examined to specific managerial areas, requiring the use of examples and empirical cases. The logic questions will be asked in such a way as to verify the ability to critically analyse management problems relating to the management of economic actors operating in the various sectors of coastal tourism.

Exam schedule

Date Time Location Type Notes
10/06/2021 10:00 GENOVA Orale
28/06/2021 10:00 GENOVA Orale
16/07/2021 10:00 GENOVA Orale
07/09/2021 10:00 GENOVA Orale