LEARNING OUTCOMES

The course analyses the main drivers of change in the banking sector (globalisation, deregulation, privatisation, technology, changing in customers’ behaviour) and their impacts both on competition and market’s structure and on banks’ economic equilibria. After, the possible responses to the competitive pressures are examined: strategic planning processes, business models (value based opposite to stakeholder oriented), corporate and competitive strategies, organisational models, marketing policies, performance measurement and evaluation systems, capital allocation systems, risk management systems, internal control systems

AIMS AND LEARNING OUTCOMES

The course aims at giving the students theoretical and practical knowledge about managerial and governance functions in banking. The studenst wil learn the framework to interpretate environmental trends, their impact on bank performance, the most appropriate strategic and organisational reactions. By analyzing case studies, students will also improve their problem solving capabilities.

TEACHING METHODS

Lessons by the teacher and by practitioners; reading of the textbooks.

SYLLABUS/CONTENT

Megatrend and drivers of change: globalisation, deregulation, privatisation, technology, changing in customers’
behaviour

Their impacts on: i) competition and market’s structure; ii) financial performance
The strategic planning process: elements, phases, actors, content, evolution

A framework for strategy formulation: corporate, competitive and functional strategies

Business models in banking: importance, taxonomy, innovation

Shareholder management (value based management) versus stakeholder management (ESG)

Analysis of case studies

Marketing policies and new froniters in customer management (customer journey, big data and analytics)
Performance measurement and evaluation systems
Risk management and capital management systems

RECOMMENDED READING/BIBLIOGRAPHY

 A.Resti-A.Sironi, Risk management and shareholders’ value in banking, Wiley, 2007, Part V and VI