The course in brief Presentation The LM is an original and innovative course of study that aims to enhance the link between tourism and the territory, interweaving global and local dimensions and favouring an ecological and interdisciplinary approach. This degree allows access, subject to the constraints of Ministerial Provisions, to the A21 competition class (Geography) and other classes subject to the acquisition of the disciplinary CFUs envisaged by Presidential Decree No. 19 of 14 February 2016. Learning by doing Learning and skills development will take place through group work and workshops, within professional workshops, and apprenticeship activities with operators and companies in the tourism, planning and land development sectors. Professional outlets Tourism is a real industry for our country and for many regions, including Liguria, which in recent years has seen the sector become strategic. This requires planning, timely investment and human resources, i.e. training. Qualified figures are essential to offer a quality tourist experience. The LM aims to train profiles such as: -Planners, landscape architects and land recovery and conservation specialists - (2.2.2.1.2); -Geographers - (2.5.3.2.3); -Technical editors - (2.5.4.1.4) What you will learn Conoscenza e valorizzazione del territorio Conoscere il patrimonio artistico e paesaggistico italiano I turismi sostenibili e Territori del made in Italy Attrattività del made in Italy e sostenibilità Psicologia del turista Who and what! Tipologie e aspettative dei turisti Gestione dei dati e dell'innovazione digitale per il turismo Tecnologie digitali applicate al turismo Management e marketing delle destinazioni turistiche Il ruolo del destination marketing e dei suoi strumenti Diritto internazionale ed europeo del turismo Orientarsi nella 'giungla' delle normative sul turismo Did you know that. Nel 2025 la BIT parla delle nuove tendenze di viaggio: noctotourism, ethno-botanic, bravecation, hurkle-durkling (fonte: BIT - Borsa Intern. del Turismo) Il turismo lento - slow tourism - promuove la qualità e l'esperienza al contrario del turismo di massa, veloce e di consumo L'Italia ha 60 siti UNESCO, prima al mondo per patrimonio artistico-culturale e fra le prime mete consigliate Le Cinque Terre hanno 5 borghi marinai, decine di sentieri e 1000 modi per meravigliarsi. Fabrizio Caramagna La Liguria ha 17 Bandiere Arancioni Contents The Master's Degree Course [LM] in 'Valorisation of Territories and Sustainable Tourism' trains high-profile and specialised figures capable of assessing the criticality and potential of territories and of providing concrete elements for implementing local development and valorisation policies. These professional figures are: geographer, editor for technical texts in the field of geography and tourism, planner and specialist territorial mediator. The training of these figures takes place through a pathway that develops over three areas of learning: geographical theories and models; interdisciplinary knowledge; methodologies and techniques of communication languages. In particular, the LM trains a professional figure capable of managing the processes of interaction between the tourism and cultural systems of the territory, with the local, national and international tourism market. This course also provides advanced theoretical-practical skills in the area of territorial analysis and representation aimed at the potential and effective enhancement of the territory with respect to the objectives of tourism sustainability and local environmental and cultural dimensions. The interdisciplinary training, which characterises this LM, reflects a holistic approach to socio-economic and territorial phenomena relating to the sustainable development of tourism systems. Coordinator Italy is the country with the largest number of archaeological sites and buildings housing works of art, but other tourist destinations are imposing themselves thanks to their natural beauty and effective commercial policies. It is no longer enough to rely on what nature has to offer or on the vestiges of our ancestors: it is necessary to valorise what we possess and propose it in new ways, safeguarding the territory and its inhabitants. Nicoletta Varani Where we are How to get to the Pole The LM in Development of Territories and Sustainable Tourism is offered at the Department of Education in Corso Podestà, 2 - Genoa. Read more The Workshops are all aimed at providing clarification on conceptual tools but are aimed at acquiring operational skills in the presence of experts. Students in both Years I and II can choose from 5 labs for a total of 4 CFU: Year I: Tourist analysis of the territory; Experiences of territorial governance; -Residential workshop; -Tourism planning on a local and national scale; -Social media marketing for tourist destinations; Year 2: -Analysis and processing of tourism data; -Shared planning in tourism; -Event planning and tourism enhancement; -Tourism writing and publishing; -Geographical Information Systems (GIS) for enhancing the territory Outside the two groups there is a 2 CFU workshop in English for tourism in the first year. Attendance of selected workshops is compulsory (75% of the hours)