A course at the intersection of culture, technology, and innovation, designed to train professionals in interactive and immersive digital communication by integrating artificial intelligence, virtual and augmented reality, multimedia languages, creativity, and the humanities within evolving cultural and communicative processes.

The course offers a multidisciplinary pathway articulated in two curricula, one of which is international, aimed at the integration of knowledge and the training of advanced transversal skills. It was created to respond to the growing demand for professional figures capable of operating in innovative sectors of culture and communication, characterised by ICT, multimedia and interactivity. In the panorama of Digital Humanities, the specificity of this Master's Degree is the strong design characterisation, provided by the contribution of methods and techniques coming from engineering-informatics and design knowledge, applied to the processing and communication of cultural contents. This is the challenge of the future for culture and the humanities, called upon to interpret and use the tools of their time.

The degree in Digital Humanities - Interactive systems and digital media trains experts in Human-Computer Interaction (HCI), digital media, digital cultural products and the design of advanced interfaces for multimedia and multimodal communication, skills that allow for entry into a variety of fields of work and research: consulting, innovation, digital media, cultural services and new technologies, communication, social media and digital marketing, information technology, web and mobile applications, multimedia publishing and creative industry, education and ICT, research in the areas of computational linguistics, digital art, virtual reality and multimodal interfaces.

Data from Almalaurea data from the April 2025 survey for the Degree Program show satisfaction, employment, and use of IT equipment above the national average for master’s graduates, reaching a 100% share of employed graduates at both 3 and 5 years after graduation.

The degree allows specialization in two competence profiles (tracks), focused on two aspects of Digital Humanities: respectively, the media-communication dimension and the artistic-expressive dimension. These are offered at the two campuses in association with their respective research laboratories:

• Track Internet e Produzione Digitale Creativa (IPC) – sede Savona 
• Track Affective Computing, Arts and Cultural Welfare (ACW) – sede Genova

The programme offers numerous specialized laboratories to acquire practical skills:

• 3DLab for shooting and editing images and immersive videos, including mixed reality;

• Graphics and web design laboratory;

• 'Casa Paganini' research laboratory for the use of innovative interactive technologies and sound design;

• WebRadio Campuswave laboratory for creative and journalistic writing for new media.

The course offers you the opportunity to participate in international research projects.

• Design and management of environments and services for digital communication;

• Web design and development;

• Web promotion – web marketing expert, SEO specialist;

• Creation and management of content for digital communication – content manager, content curator, social media manager, social media strategist;

• Cultural communication – new augmented reality interfaces and non-verbal expressive, emotional, and social communication;

• Promotion in interactive environments – digital signage expert;

• Design and development of immersive and extended reality experiences.

The course is organized in two tracks

This curriculum is oriented toward communication and creative production in the areas of web, social media and mixed reality. It offers training aimed at providing methodological and technical skills to design communication and interaction with digital media, including mobile and wearable technologies. These skills include digital content processing and production - copywriting, graphic design, photography, multimedia and storytelling; design and development of web applications and interfaces for mobile apps; interaction and user experience (UX) design in web, mobile apps, virtual and augmented reality; analysis and management of social media communication, search engine ranking optimization, use of technologies and tools to integrate smart services into cultural heritage applications and multimedia communication.

This track includes:

• communication with new media, internet, web-radio/tv
• web design
• internet of things and intelligent environments
• 3-D representation and management of cultural heritage

This curriculum is oriented toward the design of multisensory experiences and non-traditional interactive systems. It offers a track aimed at providing methodological and technical skills to design immersive multimodal environments that engage corporeality, movement, aesthetic and emotional dimensions through innovative interactive technologies (industry standards of motion capture, wearable sensors, 3D audio). Training content includes teachings on human perception, cognition, emotions; human-computer interaction; multimodal semiotics and narrativity; computational approaches to the analysis of human behavior, cognitive and emotional states; techniques for designing immersive environments and artificial intelligence. Specific workshops allow skills to be applied to real-world case studies and in international projects related to cultural heritage, artistic experience, well-being and social inclusion.

This track includes:

• performing arts
• social inclusion and rehabilitation
• interactive enjoyment of content and cultural heritage
• real-time analysis of nonverbal communication - gestural, social and emotional

Both curricula are characterized by interdisciplinarity, with a strong synergy between the knowledge derived from the humanities and social sciences and the aspects of design and implementation skills characteristic of the tradition of the Polytechnic School.

The delivery mode follows the integrated digital didactics (DDI) model, understood as a lecture teaching model with lecturer in attendance and with student participation partly in attendance and partly at a distance.
The DDI model has advantages in terms of increased usability for students from outside the region, possibility of sharing teachings with other Courses of Study in Italy or abroad, and increased attractiveness.
In particular, the DDI model also provides for the possibility of sharing teachings with other Courses of Study in Italy, following specific agreements between universities, for a maximum of 12 CFUs among "Student's Choice" credits.

Administration/Teaching Secretariat - DIBRIS
Viale Francesco Causa, 13
16145 Genova

Track Internet e Produzione Digitale Creativa
Savona Campus and Laboratories
Via Armando Magliotto, 2
17100 Savona

Track Affective Computing, Arts and Cultural Welfare
Polo didattico di Genova Opera Pia
Research Center and Laboratory Casa Paganini
Piazza Santa Maria in Passione, 34
16123 Genova