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2nd semester a.y. 2024/2025

Bachelor of Arts and master of arts degree in modern literature and performing arts

In collaboration with the Akropolis Theatre

1 CFU

Lecturers: Clemente Tafuri, Luca Donatiello

Contact: laboratori@teatroakropolis.com

Start: 10 March 2025

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Where: Monday meetings will be held in classroom N, Via Balbi 4; the others at Teatro Akropolis (Via Mario Boeddu 10, Genova Sestri Ponente) and Villa Durazzo Bombrini (Via Muratori 5, Genova Cornigliano)

Meeting schedule:

.
  • Monday 10 March, 5-7 p.m., School of Humanities - Room N
  • .
  • Monday 17 March, 5-7 p.m., School of Humanities - room N  
  • Monday 24 March, 5-7 p.m., School of Humanities - room N  
  • Monday 31 March, 5-7 p.m., School of Humanities - room N  
  • Saturday 12 April, 5-10 pm, Villa Bombrini + Teatro Akropolis  
  • Wednesday 23 April, 5-10 pm, Villa Bombrini + Teatro Akropolis
  • Tuesday 29 April, 5pm-10pm, Teatro Akropolis
  • Monday 5 May, 5-7 p.m., School of Humanities - Room N

Mode: in person. The workshop has a limited number of participants (max. 25 students).
. To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

Aimed at:all students at the University of Genoa, but mainly students enrolled in the Music and Performing Arts curricula of the Humanities and Modern Literature and Performing Arts courses.

Requirements:no prerequisites required, the course is open to all

Laboratory presentation

Contronatura is a workshop open to performers or inexperienced people, designed to bring participants closer to the practices and studies that underpin the research of Teatro Akropolis.
. Through exercises and training techniques, the work is articulated around the expressive power of action and the chorus as an instrument of knowledge, confronting theatre and its origin with the theme of performativity.
The course will focus on some of the main themes that animate Nietzsche's youthful writings, in which an aesthetic theory is elaborated that refers to the archaic era of Greece and the most important art form it produced: the dithyrambic chorus. In Nietzsche's pages, the centrality of the figure of the actor emerges, as the one who is able to draw on a knowledge that neither the poet nor the philosopher can completely make their own. The activities proposed during the course will be carried out starting from this track, comparing it with contemporary times and identifying new possible ways to approach theatre and the actor's work.
The workshop will be divided into a part dedicated to the actor's work. The workshop will be divided into a practical and a theoretical part, for a total of 25 hours of lessons.
The theoretical part, in addition to lectures, will include moments of discussion on the themes of the course and the viewing of video contributions. The main objective of this part of the course will be the criticisation of the relationship between the spectator and the stage, in order to lead the students to analyse the three constitutive categories of every theatrical manifestation (the actor, the spectator and the author) and to recognise their potential for relationships and conflicts, with particular reference to the themes of representation and play.
The practical part will include work centred on the themes of the play and the spectator. The practical part will include work centred on the body and physical relations, conducted through exercises and training techniques within the reach of all students. Starting with some relaxation and concentration techniques, and suggesting themes related to the body and physical action experienced by an actor or performer, the participants will be involved in a collective exercise in which they will rediscover the theme of the three founding categories of theatre and in which they will experience their own expressive limits. The course will be enriched by outings in which the residencies of guest artists at Teatro Akropolis will be followed by moments of discussion.

In collaboration with the Akropolis Theatre

1 CFU

Lecturers: Clemente Tafuri, Luca Donatiello

Contact: laboratori@teatroakropolis.com

Start: 10 March 2025

.

Where: Monday meetings will be held in classroom N, Via Balbi 4; the others at Teatro Akropolis (Via Mario Boeddu 10, Genova Sestri Ponente) and Villa Durazzo Bombrini (Via Muratori 5, Genova Cornigliano)

Meeting schedule:

.
  • Monday 10 March, 5-7 p.m., School of Humanities - Room N
  • .
  • Monday 17 March, 5-7 p.m., School of Humanities - room N  
  • Monday 24 March, 5-7 p.m., School of Humanities - room N  
  • Monday 31 March, 5-7 p.m., School of Humanities - room N  
  • Saturday 12 April, 5-10 pm, Villa Bombrini + Teatro Akropolis  
  • Wednesday 23 April, 5-10 pm, Villa Bombrini + Teatro Akropolis
  • Tuesday 29 April, 5pm-10pm, Teatro Akropolis
  • Monday 5 May, 5-7 p.m., School of Humanities - Room N

Mode: in person. The workshop has a limited number of participants (max. 25 students).
. To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

Aimed at:all students at the University of Genoa, but mainly students enrolled in the Music and Performing Arts curricula of the Humanities and Modern Literature and Performing Arts courses.

Requirements:no prerequisites required, the course is open to all

Laboratory presentation

Contronatura is a workshop open to performers or inexperienced people, designed to bring participants closer to the practices and studies that underpin the research of Teatro Akropolis.
. Through exercises and training techniques, the work is articulated around the expressive power of action and the chorus as an instrument of knowledge, confronting theatre and its origin with the theme of performativity.
The course will focus on some of the main themes that animate Nietzsche's youthful writings, in which an aesthetic theory is elaborated that refers to the archaic era of Greece and the most important art form it produced: the dithyrambic chorus. In Nietzsche's pages, the centrality of the figure of the actor emerges, as the one who is able to draw on a knowledge that neither the poet nor the philosopher can completely make their own. The activities proposed during the course will be carried out starting from this track, comparing it with contemporary times and identifying new possible ways to approach theatre and the actor's work.
The workshop will be divided into a part dedicated to the actor's work. The workshop will be divided into a practical and a theoretical part, for a total of 25 hours of lessons.
The theoretical part, in addition to lectures, will include moments of discussion on the themes of the course and the viewing of video contributions. The main objective of this part of the course will be the criticisation of the relationship between the spectator and the stage, in order to lead the students to analyse the three constitutive categories of every theatrical manifestation (the actor, the spectator and the author) and to recognise their potential for relationships and conflicts, with particular reference to the themes of representation and play.
The practical part will include work centred on the themes of the play and the spectator. The practical part will include work centred on the body and physical relations, conducted through exercises and training techniques within the reach of all students. Starting with some relaxation and concentration techniques, and suggesting themes related to the body and physical action experienced by an actor or performer, the participants will be involved in a collective exercise in which they will rediscover the theme of the three founding categories of theatre and in which they will experience their own expressive limits. The course will be enriched by outings in which the residencies of guest artists at Teatro Akropolis will be followed by moments of discussion.

In collaboration with Teatro dell'Ortica and Fondazione Auxilium

2 CFU

Lecturer: Ilaria Piaggesi

Start: 17 February 2025

Where:the meetings will be held at the Casa della Giovine (Piazza Santa Sabina)

Meeting schedule:

  • 17/2 Mondays 5pm-7pm
  • .
  • 24/2 Monday 17-19 
  • 03/3 Mondays 5-7pm 
  • 10/3 Mondays 5-7pm 
  • 17/3 Monday 5-7pm 
  • 24/3 Monday 10am-12pm 
  • 24/3 Monday 17-19 
  • 31/3 Monday 5-7pm 
  • 07/4 Monday 5-7pm 
  • 14/4 Monday 5-7pm 
  • 28/4 Monday 10am-12pm 
  • 28/4 Monday 5pm-7pm 
  • 05/5 Monday 5pm-7pm 
  • 12/5 Monday 5-7pm 
  • 19/5 Monday 5-7 pm 
  • 23/5 Friday 10-12 
  • 26/5 Monday 17-19 
  • 09/6 Monday 10-12 
  • 09/6 Monday 17-19 
  • 16/6 Monday 17-19 
  • 23/6 Monday 5-7pm 
  • 30/6 Monday 17-19 

Mode: in presence. The workshop is limited to a maximum of 10 students. To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

The Social Theatre workshop involves users of the Auxilium Foundation-Cooperative il Melograno and students. It envisages a practical course based on bodily expression, storytelling, the autobiography of the subjects, and taking on the themes of oppression and violence. The workshop is aimed at the creation of a non-predetermined dramaturgy.

In collaboration with Teatro dell'Ortica and Fondazione Auxilium

2 CFU

Lecturer: Ilaria Piaggesi

Start: 17 February 2025

Where:the meetings will be held at the Casa della Giovine (Piazza Santa Sabina)

Meeting schedule:

  • 17/2 Mondays 5pm-7pm
  • .
  • 24/2 Monday 17-19 
  • 03/3 Mondays 5-7pm 
  • 10/3 Mondays 5-7pm 
  • 17/3 Monday 5-7pm 
  • 24/3 Monday 10am-12pm 
  • 24/3 Monday 17-19 
  • 31/3 Monday 5-7pm 
  • 07/4 Monday 5-7pm 
  • 14/4 Monday 5-7pm 
  • 28/4 Monday 10am-12pm 
  • 28/4 Monday 5pm-7pm 
  • 05/5 Monday 5pm-7pm 
  • 12/5 Monday 5-7pm 
  • 19/5 Monday 5-7 pm 
  • 23/5 Friday 10-12 
  • 26/5 Monday 17-19 
  • 09/6 Monday 10-12 
  • 09/6 Monday 17-19 
  • 16/6 Monday 17-19 
  • 23/6 Monday 5-7pm 
  • 30/6 Monday 17-19 

Mode: in presence. The workshop is limited to a maximum of 10 students. To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

The Social Theatre workshop involves users of the Auxilium Foundation-Cooperative il Melograno and students. It envisages a practical course based on bodily expression, storytelling, the autobiography of the subjects, and taking on the themes of oppression and violence. The workshop is aimed at the creation of a non-predetermined dramaturgy.

1 CFU 

Lecturer: Simone Soranna

Start: 24 March 2025

Time and place: Monday 10am-1pm classroom 9 (Balbi 2) and Thursday 1pm-4pm classroom 4 (Balbi 2) for a total of 5 meetings of 3 hours each

Mode: in person. The course is open to a maximum of 25 students.
To enrol go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the instructions.

The workshop aims to provide students with the necessary and indispensable tools for the correct formulation and communication of critical thinking.

During the lectures, critical writing practices will be identified and analysed with particular reference to the forms of film criticism.
Students will be offered exercises in the writing, analysis and production of texts that differ in context, function and style (newspapers/magazines/online).
Finally, special attention will be given to the review, the queen form of criticism.

Part of the workshop will be devoted to the creation of a film review in agreement with CircuitoCinema di Genova.

1 CFU 

Lecturer: Simone Soranna

Start: 24 March 2025

Time and place: Monday 10am-1pm classroom 9 (Balbi 2) and Thursday 1pm-4pm classroom 4 (Balbi 2) for a total of 5 meetings of 3 hours each

Mode: in person. The course is open to a maximum of 25 students.
To enrol go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the instructions.

The workshop aims to provide students with the necessary and indispensable tools for the correct formulation and communication of critical thinking.

During the lectures, critical writing practices will be identified and analysed with particular reference to the forms of film criticism.
Students will be offered exercises in the writing, analysis and production of texts that differ in context, function and style (newspapers/magazines/online).
Finally, special attention will be given to the review, the queen form of criticism.

Part of the workshop will be devoted to the creation of a film review in agreement with CircuitoCinema di Genova.

1 CFU

Lecturer: Greta Asborno

Start: 14 March 2025

Time and place: Fridays 3-6pm, Classroom A (Polo Didattico, Via delle Fontane 10).

Methods: in presence. 5 meetings of 3 hours each. The remaining hours will be used by the students for the realisation of the papers. 
To register go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

Objective and contentThe aim of the workshop is to initiate students into the use of (free) editing software and the creation of audiovisual products with a focus on their possible use in the educational context. The workshop aims to offer basic knowledge of audiovisual editing and still image editing. The main workshop exercise will focus on the interview genre

.

Course presentation

The "Video Editing" course is designed to provide students with comprehensive training in both theoretical and practical terms in the world of video editing. The main objective is to enable students to gain a solid understanding of the fundamentals of film editing and to develop practical skills in the use of dedicated software.
After a brief overview of the history of film editing and the concepts behind the multimedia language, students will acquire practical skills, starting by familiarising themselves with the software interface and its main tools.
Next, they will move on to basic editing, learning how to cut and edit video clips, manage audio and apply transitions and effects.
Next, students will delve into advanced editing, working on special effects, text animation and graphics.
The practical part will culminate in a final project, in which students will have the opportunity to put into practice everything they have learnt during the course. They will present and discuss their projects with the rest of the class, providing a valuable opportunity to receive feedback and share experiences.

Evaluation Methodology

Students will be assessed on their active participation during theoretical and practical lessons and on their final project.

1 CFU

Lecturer: Greta Asborno

Start: 14 March 2025

Time and place: Fridays 3-6pm, Classroom A (Polo Didattico, Via delle Fontane 10).

Methods: in presence. 5 meetings of 3 hours each. The remaining hours will be used by the students for the realisation of the papers. 
To register go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

Objective and contentThe aim of the workshop is to initiate students into the use of (free) editing software and the creation of audiovisual products with a focus on their possible use in the educational context. The workshop aims to offer basic knowledge of audiovisual editing and still image editing. The main workshop exercise will focus on the interview genre

.

Course presentation

The "Video Editing" course is designed to provide students with comprehensive training in both theoretical and practical terms in the world of video editing. The main objective is to enable students to gain a solid understanding of the fundamentals of film editing and to develop practical skills in the use of dedicated software.
After a brief overview of the history of film editing and the concepts behind the multimedia language, students will acquire practical skills, starting by familiarising themselves with the software interface and its main tools.
Next, they will move on to basic editing, learning how to cut and edit video clips, manage audio and apply transitions and effects.
Next, students will delve into advanced editing, working on special effects, text animation and graphics.
The practical part will culminate in a final project, in which students will have the opportunity to put into practice everything they have learnt during the course. They will present and discuss their projects with the rest of the class, providing a valuable opportunity to receive feedback and share experiences.

Evaluation Methodology

Students will be assessed on their active participation during theoretical and practical lessons and on their final project.

In collaboration with the Teatro Carlo Felice

1 CFU

Lecturer: Luca Rossetto Casel 

Start: April 2025

Time and place: to be determined

Methods: in-person. The workshop has a limited number of participants (maximum 20 students). In the event of overcrowding, the following will be considered preferential requirements: enrolment in a Bachelor's degree course in Literature and a Master's degree course in Modern Literature and Performing Arts; having taken an examination in History of Music, Musical Dramaturgy or Musical Theatre Direction.

To enrol go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

.

    The workshop focuses on the presentation of several titles from the operatic repertoire, analysed and compared in relation to the linguistic and dramaturgical characteristics respectively adopted.

    Through the musical reading of the chosen title, the workshop aims to provide an introduction to opera theatre and to develop active and conscious listening.

    In collaboration with the Teatro Carlo Felice

    1 CFU

    Lecturer: Luca Rossetto Casel 

    Start: April 2025

    Time and place: to be determined

    Methods: in-person. The workshop has a limited number of participants (maximum 20 students). In the event of overcrowding, the following will be considered preferential requirements: enrolment in a Bachelor's degree course in Literature and a Master's degree course in Modern Literature and Performing Arts; having taken an examination in History of Music, Musical Dramaturgy or Musical Theatre Direction.

    To enrol go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

    .

      The workshop focuses on the presentation of several titles from the operatic repertoire, analysed and compared in relation to the linguistic and dramaturgical characteristics respectively adopted.

      Through the musical reading of the chosen title, the workshop aims to provide an introduction to opera theatre and to develop active and conscious listening.

      2 CFUs 

      Lecturer: Francesco Leprino 

      Contact: gransole@gransole.net

      Start: 28 February 2025

      Time and place: Friday 2.30-6.30 p.m., Room 9 (Via Balbi 2)

      Methods:in person. 8 meetings of 4 hours each

      Meeting schedule:

      • 28 February
      • 7 March
      • 14 March
      • 21 March
      • 4 April
      • April 11
      • 9 May
      • 16 May

      To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

      The objective of the workshop is to focus on the relationship between expressions that refer to concrete reality (the word and the image in audiovisual contexts) and the ineffable sound of music.

      Instruments of the workshop will be musical, filmic and video-art quotations, through which to focus on the effects and affects that these linguistic intersections provoke on perception, reconstructing in a critical manner, through the students' feedback, the creative processes and underlying communicative mechanisms.

      2 CFUs 

      Lecturer: Francesco Leprino 

      Contact: gransole@gransole.net

      Start: 28 February 2025

      Time and place: Friday 2.30-6.30 p.m., Room 9 (Via Balbi 2)

      Methods:in person. 8 meetings of 4 hours each

      Meeting schedule:

      • 28 February
      • 7 March
      • 14 March
      • 21 March
      • 4 April
      • April 11
      • 9 May
      • 16 May

      To register go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the directions.

      The objective of the workshop is to focus on the relationship between expressions that refer to concrete reality (the word and the image in audiovisual contexts) and the ineffable sound of music.

      Instruments of the workshop will be musical, filmic and video-art quotations, through which to focus on the effects and affects that these linguistic intersections provoke on perception, reconstructing in a critical manner, through the students' feedback, the creative processes and underlying communicative mechanisms.

      1 CFU

      Lecturer: Alberto Baschiera

      Start: end of semester, continuing after the summer.

      Time and location: the workshop will take place at the premises of the e-learning service (Palazzo Serra, Piazza S. Sabina 2). As far as possible, the meetings will be arranged with the participants.

      Mode: in presence, limited number of participants. The workshop has 12 places available, in the event of applications for more than 12 the criterion for admission will be a selection on the basis of the enrolment curriculum (three-year degree in Humanities, music and performing arts curriculum; master's degree in Modern Literature and performing arts curriculum).

      To enrol go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the instructions.

      Interested students are invited to the workshop presentation meeting, which will be held on 12 February at 3.30 p.m. in Classroom 1, Via Balbi 2. There will also be a remote connection on Teams (code qjxoluk).

      .

      The workshop is part of the broad project Genova infinita. Itinerari d'autore in città, promoted by the University of Genoa together with the Municipality of Genoa, and constitutes a stage of a broader educational and practical pathway that will see students directly involved in the realisation of various cultural itineraries (literary, cinematographic, musical) dedicated to the city of Genoa.

      The workshop is part of the broader project Genova infinita.

      This course focuses on the preparation of audiovisual and multimedia content for the itinerary dedicated to songwriting, training participants also on the methodological and operational level.

      The face-to-face meetings will be used to discuss the issues addressed in the field, providing an opportunity for debate, problem solving exercises and cooperative work applied to a concrete case. This will be followed by a production phase of some visual and audiovisual contents realised in collaboration with the e-learning services office of the University of Genoa.

      .

      1 CFU

      Lecturer: Alberto Baschiera

      Start: end of semester, continuing after the summer.

      Time and location: the workshop will take place at the premises of the e-learning service (Palazzo Serra, Piazza S. Sabina 2). As far as possible, the meetings will be arranged with the participants.

      Mode: in presence, limited number of participants. The workshop has 12 places available, in the event of applications for more than 12 the criterion for admission will be a selection on the basis of the enrolment curriculum (three-year degree in Humanities, music and performing arts curriculum; master's degree in Modern Literature and performing arts curriculum).

      To enrol go to the web classroom https://2024.aulaweb.unige.it/course/view.php?id=6442 and follow the instructions.

      Interested students are invited to the workshop presentation meeting, which will be held on 12 February at 3.30 p.m. in Classroom 1, Via Balbi 2. There will also be a remote connection on Teams (code qjxoluk).

      .

      The workshop is part of the broad project Genova infinita. Itinerari d'autore in città, promoted by the University of Genoa together with the Municipality of Genoa, and constitutes a stage of a broader educational and practical pathway that will see students directly involved in the realisation of various cultural itineraries (literary, cinematographic, musical) dedicated to the city of Genoa.

      The workshop is part of the broader project Genova infinita.

      This course focuses on the preparation of audiovisual and multimedia content for the itinerary dedicated to songwriting, training participants also on the methodological and operational level.

      The face-to-face meetings will be used to discuss the issues addressed in the field, providing an opportunity for debate, problem solving exercises and cooperative work applied to a concrete case. This will be followed by a production phase of some visual and audiovisual contents realised in collaboration with the e-learning services office of the University of Genoa.

      .

      Mutualised by the Course of Study in Art History and Enhancement of the Artistic Heritage

      1 CFU

      Lecturer: Lucio Argano

      Start: 8 May 2025

      Meeting schedule:

      1. Thursday 8 May - 2-6 pm (4 hours) - room 7 (Balbi 2)
      2. Friday 9 May - 9am-1pm (4 hours)- classroom 7 (Balbi 2)
      3. Thursday 15 May - 2-6 pm (4 hours) - classroom 7 (Balbi 2)
      4. Friday 16 May - 9am-1pm (4 hours) - classroom 7 (Balbi 2)

      Mode: in attendance. There is no limited number of participants.
      . To register go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6439 and follow the instructions.

      .

      Presentation

      The Workshop, coherently with the aims mainly of the Master's Degree Course in History of Art to which it refers, but also open to the other Study Courses of the DIRAAS, is set up as an operative seminar with the aim of providing participants with the knowledge, approaches and tools to act in the protection and valorisation of the heritage of cultural goods and activities through entrepreneurial, organisational and project formulas. The creation of new cultural enterprises is addressed, according to recurring associative and corporate forms and through the preparation of cultural business plans capable of assessing their effectiveness, opportunities, risks, scope for action and sustainability over time. At the same time, the Workshop intends to stimulate the participants' design skills, encouraging practices of conception, feasibility, planning, implementation and evaluation of cultural initiatives and events. 

      Objectives

        .
      • to contribute to the managerial development of the participants, framing the actions of promotion and valorisation of the artistic heritage within an entrepreneurial, organisational and managerial dimension in its most evident critical implications (opportunities and risks, context, constraints, governance of resources, planning and control, communication, quality, evaluation, critical capacity for analysis, verification of the various feasibilities);
      • .
      • provide information and knowledge elements on how cultural enterprises operate, on recurring legal and organisational models, and on analysis and evaluation tools for setting up new entities;
      • provide a methodological kit of approaches, tools and techniques related to cultural design in its conceptual, ex ante (feasibility) assessment, programming and implementation phases;
      • encourage teamwork skills and relational dynamics, through a methodology of collective involvement of participants on exercises and discussions of concrete cases, but also emphasising the importance of the management of the different stakeholders of each undertaking and project;
      • acting on the development of strategic behavioural, planning, relational and service skills, stimulating individual capacities and aptitudes to undertake also as awareness and resources of personal confidence;

      Structure, dates, times

      The structure of the Workshop is divided into two parts:

        .
      • the first part focuses on the "subjects" that act organisationally in the cultural sector in various forms and that, regardless of their profit or non-profit nature, constitute forms of cultural enterprise, with particular attention to the methods, operations and evaluations that need to be considered for their creation and management (skills, market dimension, strategic profile, demand and supply, legal forms and organisational models, economic-financial dimension, sustainability), also with cultural business plan models and Canvas;
      • .
      • The second part, on the other hand, privileges the activities carried out by cultural enterprises in their different types and declinations, focusing on project culture and thus on the tools and practical knowledge for the realisation of cultural projects and events (cultural project management).

      The workshop has a duration of 25 hours, of which 16 are frontal lessons and 9 individual study. It is divided into 4 meetings of 4 hours each.

      Methodology, Materials and Final Evaluation

      The teaching methodology includes frontal lessons for the theoretical part, with the use of teaching aids (slides), viewing of films, discussion of cases.
      . During the workshop, the participants are invited to carry out projects and other practical group activities related to the content covered in the classroom, which are subject to evaluation.

      Possible reference text: L. ARGANO, Handbook of cultural design. Filosofia progettuale, design e project management in campo culturale e artistico, F. Angeli, Milano, 2012 (pp. 590).
      All teaching materials, with the exception of video documentation, will be handed out to participants. Bibliographic sources will be available at www.lucioargano.it

      .

      Meeting Syllabus

      I. Cultural enterprises: the strategic and market dimension

      .
        .
      • Constituent elements, types, characteristics, recurring forms;
      • Strategic profile, mission, values and ethics, vision, business model, relationship with the context (stakeholders, factors and norms, link with policies, sectoral peculiarities);
      • Markets, competitive arena, objectives, demand analysis, target, supply system, positioning.

      II. Cultural enterprises: the organisational and economic-financial dimension

        .
      • Legal reference forms and models (profit, non-profit, Consolidated Text on the Third Sector, network contracts, etc.);
      • .
      • Organisational and operational models and mechanisms;
      • Provisional budget, financial statements;
      • Formal requirements and administrative aspects (establishment and operation when fully operational);

      III. Cultural Project Management: General Aspects and the Conceptual Phase

      • Introduction of the principles of cultural project management (actions, events, project areas);
      • The principles of cultural project management.
      • Relationships and relevance to cultural business practice;
      • The life cycle of the cultural project;
      • The ideational start and project triggers;
      • An analysis and assessment of the internal, external and competitive context;
      • The strategic perimeter and logic of the project;
      • The development of the concept (content) and related activities (offering system and schedule);

      IV. Cultural project management: activation, planning and realisation

      .
        .
      • The analysis of technical, organisational, economic and marketing feasibility
      • .
      • Forms and sources of public (tenders) and private funding (sponsors, crowdfunding);
      • Risk assessment and contingency/convenience plans;
      • The definition of implementation, co-production, networking guidelines;
      • The planning of actions, timing, milestones, control actions, human and technical resources and the business plan (budget);
      • Notes on contractual aspects, bureaucracies, technical-logistical management and communication;

      Mutualised by the Course of Study in Art History and Enhancement of the Artistic Heritage

      1 CFU

      Lecturer: Lucio Argano

      Start: 8 May 2025

      Meeting schedule:

      1. Thursday 8 May - 2-6 pm (4 hours) - room 7 (Balbi 2)
      2. Friday 9 May - 9am-1pm (4 hours)- classroom 7 (Balbi 2)
      3. Thursday 15 May - 2-6 pm (4 hours) - classroom 7 (Balbi 2)
      4. Friday 16 May - 9am-1pm (4 hours) - classroom 7 (Balbi 2)

      Mode: in attendance. There is no limited number of participants.
      . To register go to the classroomweb https://2024.aulaweb.unige.it/course/view.php?id=6439 and follow the instructions.

      .

      Presentation

      The Workshop, coherently with the aims mainly of the Master's Degree Course in History of Art to which it refers, but also open to the other Study Courses of the DIRAAS, is set up as an operative seminar with the aim of providing participants with the knowledge, approaches and tools to act in the protection and valorisation of the heritage of cultural goods and activities through entrepreneurial, organisational and project formulas. The creation of new cultural enterprises is addressed, according to recurring associative and corporate forms and through the preparation of cultural business plans capable of assessing their effectiveness, opportunities, risks, scope for action and sustainability over time. At the same time, the Workshop intends to stimulate the participants' design skills, encouraging practices of conception, feasibility, planning, implementation and evaluation of cultural initiatives and events. 

      Objectives

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      • to contribute to the managerial development of the participants, framing the actions of promotion and valorisation of the artistic heritage within an entrepreneurial, organisational and managerial dimension in its most evident critical implications (opportunities and risks, context, constraints, governance of resources, planning and control, communication, quality, evaluation, critical capacity for analysis, verification of the various feasibilities);
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      • provide information and knowledge elements on how cultural enterprises operate, on recurring legal and organisational models, and on analysis and evaluation tools for setting up new entities;
      • provide a methodological kit of approaches, tools and techniques related to cultural design in its conceptual, ex ante (feasibility) assessment, programming and implementation phases;
      • encourage teamwork skills and relational dynamics, through a methodology of collective involvement of participants on exercises and discussions of concrete cases, but also emphasising the importance of the management of the different stakeholders of each undertaking and project;
      • acting on the development of strategic behavioural, planning, relational and service skills, stimulating individual capacities and aptitudes to undertake also as awareness and resources of personal confidence;

      Structure, dates, times

      The structure of the Workshop is divided into two parts:

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      • the first part focuses on the "subjects" that act organisationally in the cultural sector in various forms and that, regardless of their profit or non-profit nature, constitute forms of cultural enterprise, with particular attention to the methods, operations and evaluations that need to be considered for their creation and management (skills, market dimension, strategic profile, demand and supply, legal forms and organisational models, economic-financial dimension, sustainability), also with cultural business plan models and Canvas;
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      • The second part, on the other hand, privileges the activities carried out by cultural enterprises in their different types and declinations, focusing on project culture and thus on the tools and practical knowledge for the realisation of cultural projects and events (cultural project management).

      The workshop has a duration of 25 hours, of which 16 are frontal lessons and 9 individual study. It is divided into 4 meetings of 4 hours each.

      Methodology, Materials and Final Evaluation

      The teaching methodology includes frontal lessons for the theoretical part, with the use of teaching aids (slides), viewing of films, discussion of cases.
      . During the workshop, the participants are invited to carry out projects and other practical group activities related to the content covered in the classroom, which are subject to evaluation.

      Possible reference text: L. ARGANO, Handbook of cultural design. Filosofia progettuale, design e project management in campo culturale e artistico, F. Angeli, Milano, 2012 (pp. 590).
      All teaching materials, with the exception of video documentation, will be handed out to participants. Bibliographic sources will be available at www.lucioargano.it

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      Meeting Syllabus

      I. Cultural enterprises: the strategic and market dimension

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      • Constituent elements, types, characteristics, recurring forms;
      • Strategic profile, mission, values and ethics, vision, business model, relationship with the context (stakeholders, factors and norms, link with policies, sectoral peculiarities);
      • Markets, competitive arena, objectives, demand analysis, target, supply system, positioning.

      II. Cultural enterprises: the organisational and economic-financial dimension

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      • Legal reference forms and models (profit, non-profit, Consolidated Text on the Third Sector, network contracts, etc.);
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      • Organisational and operational models and mechanisms;
      • Provisional budget, financial statements;
      • Formal requirements and administrative aspects (establishment and operation when fully operational);

      III. Cultural Project Management: General Aspects and the Conceptual Phase

      • Introduction of the principles of cultural project management (actions, events, project areas);
      • The principles of cultural project management.
      • Relationships and relevance to cultural business practice;
      • The life cycle of the cultural project;
      • The ideational start and project triggers;
      • An analysis and assessment of the internal, external and competitive context;
      • The strategic perimeter and logic of the project;
      • The development of the concept (content) and related activities (offering system and schedule);

      IV. Cultural project management: activation, planning and realisation

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      • The analysis of technical, organisational, economic and marketing feasibility
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      • Forms and sources of public (tenders) and private funding (sponsors, crowdfunding);
      • Risk assessment and contingency/convenience plans;
      • The definition of implementation, co-production, networking guidelines;
      • The planning of actions, timing, milestones, control actions, human and technical resources and the business plan (budget);
      • Notes on contractual aspects, bureaucracies, technical-logistical management and communication;