CODE 66300 ACADEMIC YEAR 2016/2017 CREDITS 6 cfu anno 1 INGEGNERIA GESTIONALE (LM-31) - SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35 LANGUAGE Italiano TEACHING LOCATION SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: MANAGEMENT CONTROL SYSTEMS + MARKETING AIMS AND CONTENT LEARNING OUTCOMES Basic issues in marketing management LEARNING OUTCOMES (FURTHER INFO) The student will be able to write a marketing plan TEACHING METHODS Face to face lectures, paper discussion, exercises, contest participation SYLLABUS/CONTENT Market analysis (Abell model, BCG, GE and Porter models) Segmentation Positioning and SWOT analysis MArketing mix definition RECOMMENDED READING/BIBLIOGRAPHY Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler, 2000 by Prentice-Hall, Inc. + slides and articles available on aula web TEACHERS AND EXAM BOARD STEFANIA TESTA Exam Board LUCIA CASSETTARI (President) SILVIA MASSA (President) STEFANIA TESTA (President) GIAN CARLO CAINARCA LINDA MADDALENA PONTA MARCO RABERTO LESSONS LESSONS START 19 september 2016 Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Oral test ASSESSMENT METHODS oral test + paper discussion + project work for contest Exam schedule Data appello Orario Luogo Degree type Note 29/05/2017 10:00 SAVONA Orale 15/09/2017 10:00 SAVONA Orale
