AIMS AND CONTENT

LEARNING OUTCOMES

Basic issues in marketing management

LEARNING OUTCOMES (FURTHER INFO)

The student will be able to write a marketing plan

TEACHING METHODS

Face to face lectures, paper discussion, exercises, contest participation

SYLLABUS/CONTENT

Market analysis (Abell model, BCG, GE and Porter models)

Segmentation

Positioning and SWOT analysis

MArketing mix definition

RECOMMENDED READING/BIBLIOGRAPHY

Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler,  2000 by Prentice-Hall, Inc. + slides and articles available on aula web

TEACHERS AND EXAM BOARD

Exam Board

LUCIA CASSETTARI (President)

SILVIA MASSA (President)

STEFANIA TESTA (President)

GIAN CARLO CAINARCA

LINDA MADDALENA PONTA

MARCO RABERTO

LESSONS

LESSONS START

19 september  2016

EXAMS

EXAM DESCRIPTION

Oral test

ASSESSMENT METHODS

oral test + paper discussion + project work for contest

Exam schedule