OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to help students to interpretate the companies behaviours with reference to their surrounding environment.

LEARNING OUTCOMES (FURTHER INFO)

The course aims to provide the main tools to interpretate companies behaviours. It also aims to focus on competitive/ collaborative relationships between companies and their stakeholders.

TEACHING METHODS

Traditional lectures are integrated with case studies and seminars (in Italian).

SYLLABUS/CONTENT

Part I: Introduction

• The company's goals
• The company and its stakeholders
• Mission, vision and strategy

Part II:The competitive environment and the competitive advantage

• The company and the environment:
• the general environment
• the competitive environment
• The company internal environment:
• resources
• competencies
• the competitive advantage
• Value creation processes
• Business and corporate strategies

Part III: Companies functions

• Operations
• Finance
• R&D

Part IV: Services management

RECOMMENDED READING/BIBLIOGRAPHY

If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus is available, based on the following textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley.

Details on the chapters to study will be provided on request.

F. Fontana – M. Caroli, Economia e gestione delle imprese, McGraw-Hill, Milano, 2013 (quarta edizione).

Additional readings available on Aulaweb.

or

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley.

Details on the chapters to study will be provided on request.

TEACHERS AND EXAM BOARD

Exam Board

LARA PENCO (President)

CLARA BENEVOLO

PIETRO GENCO

GIORGIA PROFUMO

GIOVANNI SATTA

RICCARDO SPINELLI

ROBERTA SCARSI (President)

GIORGIA PROFUMO

RICCARDO SPINELLI

LESSONS

LESSONS START

First sem.

19 september - 15 december 2016

Class schedule

BUSINESS MANAGEMENT A

BUSINESS MANAGEMENT B

EXAMS

EXAM DESCRIPTION

Written test with open-ended questions.

ASSESSMENT METHODS

Questions related to the entire course programme. Theoretical models knowledge, critical capacity, techincal language use, and the ability to argument with examples are evaluated.

Exam schedule

FURTHER INFORMATION