CODE 83693 ACADEMIC YEAR 2016/2017 CREDITS 9 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italiano TEACHING LOCATION SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW Course description The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topicsof the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines. AIMS AND CONTENT TEACHING METHODS Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion RECOMMENDED READING/BIBLIOGRAPHY If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus will be provided on request. TEACHERS AND EXAM BOARD CLARA BENEVOLO Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it. Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it. Exam Board CLARA BENEVOLO (President) MARIO GRASSO RICCARDO SPINELLI LESSONS LESSONS START Sem: 2 27 february 2017 - 1 june 2017 Class schedule TOURISM AND DESTINATION MANAGEMENT EXAMS ASSESSMENT METHODS Written test in Italian language with open-ended questions. Exam schedule Data appello Orario Luogo Degree type Note 06/06/2017 11:00 IMPERIA Scritto 20/06/2017 11:00 IMPERIA Scritto 04/07/2017 11:00 IMPERIA Scritto 21/07/2017 11:00 IMPERIA Scritto 12/09/2017 11:00 IMPERIA Scritto FURTHER INFORMATION Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus - for not attending students - is available to foreign students on request.
