Course description
The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topicsof the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines.
Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion
If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus will be provided on request.
Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it. Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it.
CLARA BENEVOLO (President)
MARIO GRASSO
RICCARDO SPINELLI
Sem: 2
27 february 2017 - 1 june 2017
TOURISM AND DESTINATION MANAGEMENT
Written test in Italian language with open-ended questions.
Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus - for not attending students - is available to foreign students on request.
