The course provides a broad introduction to the fundamentals of tourism marketing, exploring the components of a marketing strategy for a tourism company and a tourism destination.
Lectures are integrated with readings from economic press and individual/group works.
Main subjects: Marketing for tourism companies and destinations; Analyzing the Marketing Environment; Understanding Consumer and Business Buyer Behavior; Segmentation, targeting and positioning in tourism markets; Value creation and experiential marketing; Tourism marketing mix; Introduction to destination marketing
For foregin students studying the Italian programme
attending students
non-attending students
For foreign students studying the English programme (non-attending only)
Ricevimento: Check the lecturer's page in the website of the Department of Economics and Business Studies.
RICCARDO SPINELLI (President)
CLARA BENEVOLO
MARIO GRASSO
7th March 2017
TOURISM MARKETING
Written exam with open-ended questions
Questions will explore both teorethical and applied aspects of the subject. The student is expected not only to know the core concepts of the discipline, but also to be able to apply them to real situations, making reference to cases explored during classes or to original examples.
Attendance
Attendance is not compulsory; students can choose to study the syllabus for attending or non-attending students (see above). Furthermore, a special syllabus – fully in English and for non-attending students only – is available to foreign students on request.
Previous knowledge
Students are expected to be familiar with concepts such as:
