Course description
The course aims to introduce students to international business and marketing. Major topics of the course are the international business environment, international strategies, international strategic marketing and international marketing mix management.
Traditional lectures in Italian are integrated with readings from economic press and individual/group works.
Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus – fully in English and for not attending students – is available to foreign students on request.
The course aims to introduce students to international business and marketing. Major topics of the course are the international business environment, international strategies, international strategic marketing and international marketing mix management
If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus is available, based on the following textbook:
Ghauri P., Cateora P. (2014), International Marketing, 4th Edition, McGraw-Hill
The chapters to study are: 1, 2, 6, 9. 10, 11, 12, 15, 16, 17, 18, 19
Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it. Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it.
CLARA BENEVOLO (President)
SILVIA BRUZZI
RICCARDO SPINELLI
Sem: 1
19 sept. - 15 dec. 2016
INTERNATIONAL MANAGEMENT AND MARKETING
Written test with open-ended questions.
Attendance
