CODE 87046 ACADEMIC YEAR 2016/2017 CREDITS 3 cfu anno 2 MANAGEMENT 8707 (LM-77) - 3 cfu anno 1 MANAGEMENT 8707 (LM-77) - TEACHING LOCATION SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW Course description The course has the following main objectives: 1) to understand the basic operating mechanisms of communication, also referring to digital communications; 2) to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing / communications objectives. AIMS AND CONTENT TEACHING METHODS Lectures, case studies, group work. RECOMMENDED READING/BIBLIOGRAPHY Handouts (PDF) prepared by the teacher TEACHERS AND EXAM BOARD BRUNO BUZZO Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/586-bruno-buzzo Exam Board BRUNO BUZZO (President) RICCARDO SPINELLI LESSONS LESSONS START Sem: II 27 february - 1 june 2017 Class schedule DIGITAL COMMUNICATION EXAMS ASSESSMENT METHODS The suitability is achieved on the basis of the lessons frequency and of the teacher's evaluation regarding the activities carried out in the classroom, individual work and group work. There is no exam, nor a final vote, but only a judgment of suitability. In case of negative evaluation of suitability, activities and manner to undergo a new evalution will be indicated. Exam schedule Data appello Orario Luogo Degree type Note 13/06/2017 10:00 GENOVA Orale FURTHER INFORMATION Attendance Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.
