Course description
The course has the following main objectives:
1) to understand the basic operating mechanisms of communication, also referring to digital communications;
2) to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing / communications objectives.
Lectures, case studies, group work.
Handouts (PDF) prepared by the teacher
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/586-bruno-buzzo
BRUNO BUZZO (President)
RICCARDO SPINELLI
Sem: II
27 february - 1 june 2017
DIGITAL COMMUNICATION
The suitability is achieved on the basis of the lessons frequency and of the teacher's evaluation regarding the activities carried out in the classroom, individual work and group work.
There is no exam, nor a final vote, but only a judgment of suitability.
In case of negative evaluation of suitability, activities and manner to undergo a new evalution will be indicated.
Attendance
Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.
