The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers.
Course description
The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. More specifically, the course is organized into three sections, describing the process of strategic management of technology as a source of competitive advantage for a firm:
Lectures, case-studies, team work (business game in English)
Schilling M., Strategic Management of Technological Innovation, Mc Graw Hill, fourth edition
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/80-nicoletta-buratti
NICOLETTA BURATTI (President)
GIORGIA PROFUMO
Sem:II
27 february - 1 june 2017
MANAGEMENT AND MARKETING OF INNOVATION
Written test, with open-ended questions.
Attendance
Attendance is not compulsory. Students can choose to study the syllabus for attending or not attending students; furthermore, a special syllabus in English for not attending students is available on request.
