Course description
The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis.
Part of the course will be dedicated to the use of statistical software.
Lectures, computer lab lectures, case studies, homework and group work.
"The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis. Part of the course will be dedicated to the use of statistical software."
Bracalente B., Cossignani M., Mulas A., Statistica aziendale, McGraw Hill.
Mazzocchi M., Statistics for marketing and consumer research, Sage.
Further materials will be made available through Aulaweb during the course.
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/140-corrado-lagazio
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/117-enrico-di-bella
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/154-luca-persico
ENRICO DI BELLA (President)
CORRADO LAGAZIO (President)
LUCA PERSICO (President)
Sem: 1
19 septembre - 15 decembre 2016
STATISTICS FOR MARKETING AND MANAGEMENT
Students that attend the course will be evaluated according to:
For the students that do not attend the course will have to prepare a brief thesis on one of the main topics of the course instead of the project work.
Attendance
6 hours/week, optional
