CODE 80470 ACADEMIC YEAR 2016/2017 CREDITS 9 cfu anno 2 MANAGEMENT 8707 (LM-77) - 6 cfu anno MANAGEMENT 8707 (LM-77) - SCIENTIFIC DISCIPLINARY SECTOR SECS-S/01 TEACHING LOCATION SEMESTER 1° Semester TEACHING MATERIALS AULAWEB OVERVIEW Course description The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis. Part of the course will be dedicated to the use of statistical software. AIMS AND CONTENT TEACHING METHODS Lectures, computer lab lectures, case studies, homework and group work. SYLLABUS/CONTENT "The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis. Part of the course will be dedicated to the use of statistical software." RECOMMENDED READING/BIBLIOGRAPHY Bracalente B., Cossignani M., Mulas A., Statistica aziendale, McGraw Hill. Mazzocchi M., Statistics for marketing and consumer research, Sage. Further materials will be made available through Aulaweb during the course. TEACHERS AND EXAM BOARD CORRADO LAGAZIO Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/140-corrado-lagazio ENRICO DI BELLA Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/117-enrico-di-bella LUCA PERSICO Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/154-luca-persico Exam Board ENRICO DI BELLA (President) CORRADO LAGAZIO (President) LUCA PERSICO (President) LESSONS LESSONS START Sem: 1 19 septembre - 15 decembre 2016 Class schedule STATISTICS FOR MARKETING AND MANAGEMENT EXAMS ASSESSMENT METHODS Students that attend the course will be evaluated according to: A written exam (60%) A project work (40%) For the students that do not attend the course will have to prepare a brief thesis on one of the main topics of the course instead of the project work. Exam schedule Data appello Orario Luogo Degree type Note 08/06/2017 14:30 GENOVA Scritto 06/07/2017 14:30 GENOVA Scritto 15/09/2017 14:30 GENOVA Scritto FURTHER INFORMATION Attendance 6 hours/week, optional
