CODE 64800 ACADEMIC YEAR 2017/2018 CREDITS 6 cfu anno 3 ECONOMIA AZIENDALE 8697 (L-18) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Business Administration 8697 (coorte 2015/2016) BUSINESS ADMINISTRATION 41125 2015 MANAGEMENT 60024 2015 TEACHING MATERIALS AULAWEB OVERVIEW Course description The course aims to introduce students to international business and marketing. Major topics of the course are the international business environment, international strategies, international strategic marketing and international marketing mix management. AIMS AND CONTENT TEACHING METHODS Traditional lectures in Italian are integrated with readings from economic press and individual/group works. Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus – fully in English and for not attending students – is available to foreign students on request. SYLLABUS/CONTENT The course aims to introduce students to international business and marketing. Major topics of the course are the international business environment, international strategies, international strategic marketing and international marketing mix management RECOMMENDED READING/BIBLIOGRAPHY If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus is available, based on the following textbook: Ghauri P., Cateora P. (2014), International Marketing, 4th Edition, McGraw-Hill The chapters to study are: 1, 2, 6, 9. 10, 11, 12, 15, 16, 17, 18, 19 TEACHERS AND EXAM BOARD CLARA BENEVOLO Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it Exam Board CLARA BENEVOLO (President) SILVIA BRUZZI RICCARDO SPINELLI LESSONS LESSONS START Sem: 1 19 sept. - 15 dec. 2016 Class schedule INTERNATIONAL MANAGEMENT AND MARKETING EXAMS ASSESSMENT METHODS Written test with open-ended questions. FURTHER INFORMATION Attendance Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus – fully in English and for not attending students – is available to foreign students on request.
