CODE 83700 ACADEMIC YEAR 2017/2018 CREDITS 9 cfu anno 3 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - SCIENTIFIC DISCIPLINARY SECTOR MAT/09 LANGUAGE Italian TEACHING LOCATION SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course introduces students to the analysis and development of Operations Research models and methods applied to the tourism field. Particular focus will be given to the basics of revenue management problems and applications. AIMS AND CONTENT LEARNING OUTCOMES The course aims to provide students with the knowledge and the most significant models and methods of operations research applied to tourism enterprises and, with particular attention to revenue management problems. AIMS AND LEARNING OUTCOMES Objective of the course is the presentation of methodological aspects and applications in order to provide students with knowledge of the available solution methods and specific software. At the end of the course students should have acquired skills that will enable them to address the real problems, developing original resolution methods and using the required software environments. TEACHING METHODS Lectures, analysis of case studies, seminars, computer lab exercises and lessons using application software. SYLLABUS/CONTENT For each part of the course, the theoretical discussion, intended to provide basic content, will be complemented by the practical/laboratory content provided in the computer classroom through the use of Excel and other appropriate software tools. Part I: - Operational Research (OR) for Service Management and Organizational Quality: How to Optimize Business Processes. Applications of OR to tourism. - Introduction to decision-making and problem solving: from real problems to decision models. Development phases of an Operations Research Study. Part II: - Forecasting models and methods, regression techniques, seasonality and smoothing. - Revenue management. The Revenue Management Process: Historical Data Collection, Segmentation, Optimization, Benchmarking. Hotel revenue management. - Pricing models and techniques. Part III: - Demand / Supply models and Distribution models. - Selection and staffing problems - Timetabling - Tourist itineraries planning and fleet scheduling problems RECOMMENDED READING/BIBLIOGRAPHY Ad hoc text books and other additional handouts for foreign students will be communicated at the beginning of the course and published on Aulaweb TEACHERS AND EXAM BOARD DANIELA AMBROSINO Ricevimento: It will be defined at the beginning of the course. Information about office hours and related variations will be communicated on aulaweb Exam Board ELENA TANFANI (President) GABRIELE CARDULLO PAOLO LANDA DANIELA AMBROSINO (President) ANNA FRANCA SCIOMACHEN ELENA TANFANI LESSONS LESSONS START II semester 28 Febr 2018 - 1 June 2018 Class schedule OPERATIONAL RESEARCH FOR TOURISM AND REVENUE MANAGEMENT EXAMS EXAM DESCRIPTION The achievement of the expected learning outcomes is assessed by a written examination in English and a practical test in the computer room or the execution of a project (individual or by groups). ASSESSMENT METHODS The written test is intended to assess the level of knowledge and learning of the topics discussed in the lesson. While critical content processing and applying acquired knowledge are evaluated through project work or practical testing. If the student does not pass the exam or returns less than his / her expectations, he / she may repeat the exam at most three times for each exam session. That is, the call jump is only foreseen in the exam session with 4 exams. Exam schedule Data appello Orario Luogo Degree type Note 16/01/2018 10:00 IMPERIA Scritto 21/02/2018 11:00 IMPERIA Orale 04/06/2018 11:00 IMPERIA Scritto 21/06/2018 10:00 IMPERIA Scritto 05/07/2018 11:00 IMPERIA Scritto 19/07/2018 10:00 IMPERIA Scritto 04/09/2018 15:00 IMPERIA Scritto FURTHER INFORMATION Expected learning outcomes Knowledge and understanding Students must acquire adequate knowledge and effective understanding and use of methodological tools that will formalize some decision-making problems in the field of tourism. Ability to Apply Knowledge and Understanding Students must be able to apply acquired knowledge and understand and solve problems and their optimization models in situations of application interest. Autonomy of judgment Students must be able to use both conceptual and operational knowledge acquired through autonomous assessment skills and skills in different application contexts. Communication Skills Students must acquire the technical language of the discipline to communicate clearly and without ambiguity with specialists and non-specialists. Learning Skills Students must develop adequate learning skills that will allow them to continue to deepen the core issues of discipline autonomously, especially in the contexts in which they will be operating. Attendance Not compulsory