CODE 98186 ACADEMIC YEAR 2018/2019 CREDITS 6 cfu anno 1 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI 10715 (LM-80) - SAVONA SCIENTIFIC DISCIPLINARY SECTOR M-GGR/01 LANGUAGE Italian TEACHING LOCATION SAVONA SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW Tourism is one of the cornerstones of the development and revitalization of many Italian regions, particularly in Liguria, which in recent years, according to the REGIONAL TOURIST OBSERVATION, has a positive trend and continuous growth. In particular, the teaching of TERRITORI DEL MADE IN ITALY AND SUSTAINABLE TOURIST SYSTEMS aims at providing some tools for the analysis of the link between territory and tourism. AIMS AND CONTENT LEARNING OUTCOMES The course provides a general knowledge of the approach of social geography to the phenomena of local development with particular attention to the tourism sector and to new styles of life related to leisure. Students at the end of the course acquire knowledge of the dynamics of the processes of territorial and local development on the basis of spatial models of the local systems in tourism and case studies. AIMS AND LEARNING OUTCOMES The course is divided into two parts: (a) tourism policies and tourist marketing notes; b) the organizational-territorial models that create a brand. The brand is a communication tool of territorial value. Tourist brands and case studies. The student will be able to analyze the image of the territory both to recognize the specificity of its cultural heritage and to identify strategies for the development of integrated and sustainable tourism. It will also develop skills in the design, documentation and presentation of tourism services or products. TEACHING METHODS The course includes frontal lessons, in which slides and videos will be used. Group discussions on the main concepts and issues will also take place. Privileged witnesses and/or experts will be present during some lessons. A classroom will be used where materials presented and discussed in class on the tools of intercultural geography will be available. RECOMMENDED READING/BIBLIOGRAPHY For attending students Compulsory exam preparation items R. Ambros, Il valore del turismo in Italia al top del "Country Brand, in eurocomunicazione.com F. Federici, Dai loghi ai luoghi. Quando il brand fa turismo, in "Artitribune Magazine", del 14 marzo 2016. www.artribune.it A. Pezzano, Reputazione e brand delle destinazioni, n. 1 in "Officina turistica", 20 marzo 2018, www.officinaturistica.com A.Pezzano, Reputazione e brand delle destinazioni, n. 3 in "Officina turistica", 22 maggio 2018, www.officinaturistica.com Piano Strategico del Turismo (PST) 2017-2022 In addition, a detailed reading of one of the following texts is envisaged Braga A., Sviluppo del turismo sostenibile. Cambiamenti sociali e acquisizione di competenze, Ediesse Edizioni, 2015. Canizzaro S. (a cura di),Per una geografia del Turismo. Ricerche e casi di studio in Italia, Bologna, Patron 2011. Turco A. (a cura di) Filiere etiche del Turismo. Territori della vacanza tra valori, politiche e mercati, Milano, UNICOPLI 2014 T. Torre, Turismo e qualità tra responsabilità e sostenibilità. Un approfondimento sulla Liguria. Roma Aracne 2012 Nation Brand Index, Report 2017-2018 Osservatorio Turistico Regionale della Liguria, Report 2017-2018 For non attending students Mandatory texts Canizzaro S. (a cura di),Per una geografia del Turismo. Ricerche e casi di studio in Italia, Bologna, Patron 2011. Zanini A., Un secolo di turismo in Liguria. Dinamiche, percorsi, attori, Milano Franco Angeli 2012. Written exercise (text, PowerPoint processing, multimedia product) on a theme/subject agreed with the teacher. We recommend reading one of the following documents: Nation Brand Index, Report 2017-2018 Osservatorio Turistico Regionale della Liguria, Report 2017-2018 Piano Strategico del Turismo (PST) 2017-2022 TEACHERS AND EXAM BOARD NICOLETTA VARANI Ricevimento: Times and place of receipt Department Disfor TA10 room First half : WEDNESDAY ' 14.30-15.30 ; THURSDAY ' appointment II semester: WEDNESDAY ' 14.30-15.30 ; THURSDAY ' appointment For any question relating to the teaching you can still communicate with the teacher via email : varani@unige.it or by calling 010 20953605 ; or by calling 01020953604 . Further information To take the exams you must register on the portal students of the University of Genoa ( www.studenti.unige.it ) ; The course will begin in the second half . For additional information, students are asked to contact in time with the teacher to define bibliographic or alternative programs integrations . GUIDO FRANCO AMORETTI Ricevimento: Prof. Guido F. Amoretti Until October 30th 2018: Tuesday from 2 p.m.3 5 p.m. Management Offices - Main Building (Corpo A) 2nd floor From November 5th 2018 to February 19th 2019: Tuesday from 2 p.m. to 3 p.m. Room 2A9 - Main Building (Corpo A) 2nd floor From February 26th 2019 to May 7th 2019: Tuesday from 4 p.m. to 5 p.m. Room 2A9 - Main Building (Corpo A) 2nd floor Only for Psychology of tourism: From March 4, 2019 to May 13, 2019 : Monday 14.00-15.00 - University Centre Imperia For any question concerning lectures: guido.amoretti@unige.it Exam Board GUIDO FRANCO AMORETTI (President) NICOLETTA VARANI (President) ENRICO BERNARDINI LESSONS LESSONS START March, 13, 2018 Class schedule TERRITORIES OF MADE IN ITALY AND SUSTAINABLE TOURISM SYSTEMS EXAMS EXAM DESCRIPTION For attending students : At the end of the course there will be a written exam reserved for students attending (70-75% of the course). Students who do NOT take the written exam will take an oral exam in the same way as those who do not. For non-attending students : oral exam . The oral exam includes the discussion , including through the use of graphs, charts and tables , proposals on aulaweb or present on the texts in the program , useful to the understanding of the territory understood as a central point of contact for the study and the various interactions between identity .And critical reading with a short written reworking of one of the recommended texts in the bibliography is also provided. ASSESSMENT METHODS For attending students: At the end of the course there will be a written exam reserved for students attending (70-75% of the course). Students who do NOT take the written exam or do not obtain a positive result will take an oral exam in the same way as those who do not. For non attending students: Oral test for non-attendants: The oral test involves discussion, also with the help of graphs, charts and tables, proposed during the course or present on the texts in the program, useful for understanding the territory as a central point for the study of contact and interactions between different identities. The oral examination will be assessed on the basis of the following a) Knowledge of the topics dealt with in the course (65%) b) Quality of oral exposure/ability to present arguments and critical approach to discipline (25%) c) Mastery of specific vocabulary (10%)
