CODE 98191 ACADEMIC YEAR 2018/2019 CREDITS 6 cfu anno 1 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI 10715 (LM-80) - SAVONA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION SAVONA SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: LAW AND ECONOMICS OF TOURISM TEACHING MATERIALS AULAWEB AIMS AND CONTENT LEARNING OUTCOMES The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions TEACHING METHODS Lectures are integrated with readings from economic press and individual/group works. SYLLABUS/CONTENT The elements of a tourist destination: tourists, attractions, services and companies Destination management and local governance: the role of DMO The relationships between the actors in the destination The analysis of tourist demand The evolution of a tourist destination and the sustainability issues Destination marketing Online and web destination marketing RECOMMENDED READING/BIBLIOGRAPHY Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano TEACHERS AND EXAM BOARD RICCARDO SPINELLI Ricevimento: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 3 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m. Exam Board CHIARA CELLERINO (President) LORENZO SCHIANO DI PEPE (President) RICCARDO SPINELLI (President) CLARA BENEVOLO LESSONS Class schedule MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS EXAMS Exam schedule Data appello Orario Luogo Degree type Note 17/01/2019 15:00 SAVONA Scritto 31/01/2019 10:00 SAVONA Scritto 14/02/2019 10:00 SAVONA Scritto 30/05/2019 10:00 SAVONA Scritto 12/06/2019 10:00 SAVONA Scritto 01/07/2019 10:00 SAVONA Scritto 17/07/2019 10:00 SAVONA Scritto 05/09/2019 10:00 SAVONA Scritto 19/09/2019 10:00 SAVONA Scritto
