CODE 83693 ACADEMIC YEAR 2018/2019 CREDITS 9 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - IMPERIA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION IMPERIA SEMESTER 2° Semester PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS 9912 (coorte 2017/2018) BUSINESS ADMINISTRATION 41139 2017 TEACHING MATERIALS AULAWEB OVERVIEW Course description The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topicsof the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines. AIMS AND CONTENT LEARNING OUTCOMES The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topicsof the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines. TEACHING METHODS Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion RECOMMENDED READING/BIBLIOGRAPHY If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus will be provided on request. TEACHERS AND EXAM BOARD CLARA BENEVOLO Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it Exam Board CLARA BENEVOLO (President) MARIO GRASSO RICCARDO SPINELLI LESSONS LESSONS START Sem: 2 26 february - 1 june 2018 Class schedule TOURISM AND DESTINATION MANAGEMENT EXAMS ASSESSMENT METHODS Written test in Italian language with open-ended questions. Exam schedule Data appello Orario Luogo Degree type Note 09/01/2019 11:00 IMPERIA Scritto 29/01/2019 11:00 IMPERIA Scritto 04/06/2019 11:00 IMPERIA Scritto 18/06/2019 14:30 IMPERIA Scritto 03/07/2019 11:00 IMPERIA Scritto 06/09/2019 11:00 IMPERIA Scritto FURTHER INFORMATION Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus - for not attending students - is available to foreign students on request.
