OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The main purpose is to present the basic topics about enterprise management and strategic management. Important parts will be devoted to the analysis of innovations, enterprise networks and clusters, and strategic models.

AIMS AND LEARNING OUTCOMES

• Knowledge and understanding. Students will acquire adequate knowledge and an effective understanding of the main theoretical models supporting strategic analysis. They will also acquire the basic elements relating to the management of the main corporate functions, with particular reference to those functions that are not subject to in-depth study within the other specific courses of the degree course.
• Ability to apply knowledge and understanding. Students will be able to apply their knowledge to the interpretation and resolution of problems related to strategic business decisions, taking into account the constraints and opportunities arising from the external and internal environment.
• Autonomy of judgement. Students must be able to use the knowledge acquired with autonomous evaluation skills and with skills in different application contexts, both conceptually and operationally.
• Communication skills. Students must acquire the technical language typical of the discipline in order to communicate clearly and unambiguously with specialist and non-specialist interlocutors.
• Learning skills. Students must develop adequate learning skills that allow them to continue to autonomously deepen the main themes of the discipline, both in preparation for other specific teachings and in the working contexts in which they will operate.

TEACHING METHODS

Frontal lessons held by the teacher (in Italian) and supported by slides projected in the classroom. Presentation of case studies from the international business community. Teacher-student interaction.

SYLLABUS/CONTENT

• main goals of a business
• companies as complex social systems
• creating shared value and Porter's Value Chain
• mission, vision and strategy
• the company and the environment (general and competitive environment; Porter's five forces analysis)
• internal environment of companies (resources, competences)
• business and corporate strategies
• competitive strategies (cost leadership, differentiation, focus) and the competitive advantage
• innovation and exploration vs exploitation strategies
• business functions
• business processes
• start-up: examples, case studies and collaboration with big enterprises

RECOMMENDED READING/BIBLIOGRAPHY

F. Fontana – M. Caroli, Economia e gestione delle imprese, McGraw-Hill, Milano, 2013 (quarta edizione).

Slides prepared by the teacher

TEACHERS AND EXAM BOARD

Exam Board

MARCO REMONDINO (President)

RICCARDO SPINELLI

LESSONS

LESSONS START

1° Semester

Class schedule

MANAGEMENT

EXAMS

EXAM DESCRIPTION

Written

ASSESSMENT METHODS

Multiple-choice questions covering all topics seen during classes.

Open questions on some macro themes highlighted by the teacher.

Exam schedule

FURTHER INFORMATION

marco.remondino@gmail.com