Traditional lectures.
Governance Decision-making, strategic, operational and organizational processes External environment analysis: competitive environment Internal analysis: resources and competencies SWOT analysis Stakeholder management Business activities: Finance, Risk management, Marketing (territorial), Organization Collaborations and the Public Private Partnership Strategies and planning
Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.
or
Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (le parti del libro da studiare verranno indocate su richiesta).G
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/153-lara-penco
ELISA REBESSI (President)
LARA PENCO
PRIVATE MANAGEMENT