CODE 80426 ACADEMIC YEAR 2019/2020 CREDITS 6 cfu anno 1 DESIGN DEL PRODOTTO E DELL'EVENTO 9007 (LM-12) - GENOVA 6 cfu anno 1 MANAGEMENT 8707 (LM-77) - GENOVA 6 cfu anno MANAGEMENT 8707 (LM-77) - GENOVA 6 cfu anno 2 DESIGN DEL PRODOTTO E DELL'EVENTO 9007 (LM-12) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 TEACHING LOCATION GENOVA SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course synthesizes the major research in the field of technological innovation management, providing students with the knowledge needed to enhance case discussion and analysis. AIMS AND CONTENT LEARNING OUTCOMES The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. AIMS AND LEARNING OUTCOMES Course description The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. More specifically, the course is organized into three sections, describing the process of strategic management of technology as a source of competitive advantage for a firm: analysis of the technological environment and its dynamics elaboration of the strategy for technological innovation implementation, through the development and launch of new products/services. TEACHING METHODS Lectures, case-studies, team work. SYLLABUS/CONTENT The management of technological innovation is approached as a strategic process, and as such, is organized to mirror the strategic management process, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. RECOMMENDED READING/BIBLIOGRAPHY Schilling M. (2017), Strategic Management of Technological Innovation, McGraw-Hill Education, Fourth edition TEACHERS AND EXAM BOARD NICOLETTA BURATTI Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/80-nicoletta-buratti Exam Board NICOLETTA BURATTI (President) GIORGIA PROFUMO LESSONS LESSONS START Sem:II Class schedule MANAGEMENT AND MARKETING OF INNOVATION EXAMS EXAM DESCRIPTION Written test, with open-ended questions. Exam schedule Data appello Orario Luogo Degree type Note 13/01/2020 09:30 GENOVA Scritto 03/02/2020 09:30 GENOVA Scritto 05/06/2020 09:30 GENOVA Orale 19/06/2020 09:30 GENOVA Orale 06/07/2020 09:30 GENOVA Orale 09/09/2020 14:30 GENOVA Orale FURTHER INFORMATION Attendance Attendance is not compulsory. Students can choose to study the syllabus for attending or not attending students; furthermore, a special syllabus in English for not attending students is available on request.
