CODE 97296 ACADEMIC YEAR 2019/2020 CREDITS 9 cfu anno 2 MANAGEMENT 8707 (LM-77) - GENOVA 9 cfu anno MANAGEMENT 8707 (LM-77) - GENOVA 6 cfu anno MANAGEMENT 8707 (LM-77) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-S/03 TEACHING LOCATION GENOVA SEMESTER 1° Semester TEACHING MATERIALS AULAWEB AIMS AND CONTENT LEARNING OUTCOMES The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis. Part of the course will be dedicated to the use of statistical software. TEACHING METHODS Lectures, computer lab and group work RECOMMENDED READING/BIBLIOGRAPHY Mazzocchi M., Statistics for marketing and consumer research, Sage. Further materials will be made available through Aulaweb during the course. TEACHERS AND EXAM BOARD CORRADO LAGAZIO Ricevimento: Tuesday 16.30-18.00 Exam Board CORRADO LAGAZIO (President) LUCA PERSICO LESSONS LESSONS START September 2018 Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Written and oral exam Exam schedule Data appello Orario Luogo Degree type Note 07/01/2020 14:30 GENOVA Scritto 21/01/2020 14:30 GENOVA Scritto 04/02/2020 14:30 GENOVA Scritto 12/06/2020 14:30 GENOVA Scritto 26/06/2020 14:30 GENOVA Scritto 22/07/2020 14:30 GENOVA Scritto 10/09/2020 14:30 GENOVA Scritto
