OVERVIEW

Tourism is one of the cornerstones of the development and revitalization of many Italian regions, particularly in Liguria, which in recent years, according to the REGIONAL TOURIST OBSERVATION, has a positive trend and continuous growth. 

In particular, the teaching of TERRITORI DEL MADE IN ITALY AND SUSTAINABLE TOURIST SYSTEMS aims at providing some tools for the analysis of the link between territory and tourism. 

AIMS AND CONTENT

LEARNING OUTCOMES

The course provides a general knowledge of the approach of social geography to the phenomena of local development with particular attention to the tourism sector and to new styles of life related to leisure. Students at the end of the course acquire knowledge of the dynamics of the processes of territorial and local development on the basis of spatial models of the local systems in tourism and case studies.

AIMS AND LEARNING OUTCOMES

The student will be able to analyze the image of the territory, both maritime/coastal and inland areas, in order to recognize the specificity of its cultural heritage and identify strategies for the development of integrated and sustainable tourism. 

It will also develop skills in the use of the sea related to tourism and in tourism brands made in Italy, in the design, documentation and presentation of tourism services or products.

PREREQUISITES

During the first lesson will be given a short test to verify knowledge and skills in geo-tourism.

TEACHING METHODS

The Course includes frontal lessons, in which slides and videos will be used.

There will also be group discussions on the main concepts and issues presented.

There will be interventions by privileged witnesses and / or experts during some lessons.

The use of aulaweb is foreseen, where materials presented and discussed in lessons on the instruments of the geography of tourism and the sea will be available.

SYLLABUS/CONTENT

The course is divided into three parts:

a) policies for tourism and hints of tourism marketing;

b) the organizational-territorial models that create a brand. The brand is a communication tool of territorial value. Tourist brands and case studies.

c) the tourist uses of the sea

RECOMMENDED READING/BIBLIOGRAPHY

For attending students

Compulsory exam preparation items

• R. Ambros, Il valore del turismo in Italia al top del "Country Brand, in eurocomunicazione.com 
• F. Federici, Dai loghi ai luoghi. Quando il brand fa turismo, in "Artitribune Magazine", del 14 marzo 2016. www.artribune.it 
• A. Pezzano, Reputazione e brand delle destinazioni, n. 1 in "Officina turistica", 20 marzo 2018, www.officinaturistica.com 
• A.Pezzano, Reputazione e brand delle destinazioni, n. 3 in "Officina turistica", 22 maggio 2018, www.officinaturistica.com 
• Piano Strategico del Turismo (PST) 2017-2022
• Fonte Statistica: Il turismo in liguria alla pagina:https://www.regione.liguria.it/homepage/turismo/osservatorio-turistico-regionale/analisi-del-movimento-turistico.html

In addition, a detailed reading of one of the following texts is envisaged 

• Braga A., Sviluppo del turismo sostenibile. Cambiamenti sociali e acquisizione di competenze, Ediesse Edizioni, 2015.
• Canizzaro S. (a cura di),Per una geografia del Turismo. Ricerche e casi di studio in Italia, Bologna, Patron 2011.
• Turco A. (a cura di) Filiere etiche del Turismo. Territori della vacanza tra valori, politiche e mercati, Milano, UNICOPLI  2014
• T. Torre, Turismo e qualità tra responsabilità e sostenibilità. Un approfondimento sulla Liguria. Roma Aracne 2012
• Nation Brand Index, Report 2017-2018
• Osservatorio Turistico Regionale della Liguria, Report 2017-2018

For non attending students

Mandatory texts

• Canizzaro S. (a cura di),Per una geografia del Turismo. Ricerche e casi di studio in Italia, Bologna, Patron 2011.
• Zanini A., Un secolo di turismo in Liguria. Dinamiche, percorsi, attori, Milano Franco Angeli 2012.

Written exercise (text, PowerPoint processing, multimedia product) on a theme/subject agreed with the teacher.

We recommend reading one of the following documents:

• Nation Brand Index, Report 2017-2018
• Osservatorio Turistico Regionale della Liguria, Report 2017-2018
• Piano Strategico del Turismo (PST) 2017-2022
• Fonte Statistica: Il turismo in liguria alla pagina:https://www.regione.liguria.it/homepage/turismo/osservatorio-turistico-regionale/analisi-del-movimento-turistico.html

TEACHERS AND EXAM BOARD

Exam Board

NICOLETTA VARANI (President)

ENRICO BERNARDINI

MARINA MARENGO

LESSONS

LESSONS START

 March, 13,  2018

Class schedule

TERRITORIES OF MADE IN ITALY AND SEA GEOGRAPHY: TOURISTIC SYSTEMS

EXAMS

EXAM DESCRIPTION

For attending students :
At the end of the course there will be a written exam reserved for students attending (70-75% of the course). 
Students who do NOT take the written exam  will take an oral exam in the same way as those who do not.

For non-attending students : oral exam .

The oral exam includes the discussion , including through the use of graphs, charts and tables , proposals on aulaweb or present on the texts in the program , useful to the understanding of the territory understood as a central point of contact for the study and the various interactions between identity .And critical reading with a short written reworking of one of the recommended texts in the bibliography is also provided.

ASSESSMENT METHODS

For attending students:

At the end of the course there will be a written exam reserved for students attending (70-75% of the course). Students who do NOT take the written exam or do not obtain a positive result will take an oral exam in the same way as those who do not.

For non attending students:

Oral test for non-attendants: The oral test involves discussion, also with the help of graphs, charts and tables, proposed during the course or present on the texts in the program, useful for understanding the territory as a central point for the study of contact and interactions between different identities.

The oral examination will be assessed on the basis of the following 

a) Knowledge of the topics dealt with in the course (65%)

b) Quality of oral exposure/ability to present arguments and critical approach to discipline (25%)

c) Mastery of specific vocabulary (10%)

Exam schedule