AIMS AND CONTENT

LEARNING OUTCOMES

The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions

AIMS AND LEARNING OUTCOMES

At the end of the course the student will be able to:
• understand the dynamics of the tourist market
• analyze the characteristics of tourist destinations
• identify the components of the tourist destination, the relationships between them and the government mechanisms
• analyze the behavior of the tourist consumer
• design a marketing strategy for the tourist destination, combining traditional and innovative tools

TEACHING METHODS

Lectures are integrated with seminars with practitioners and individual/group works.

Attendance is not compulsory.

SYLLABUS/CONTENT

• The elements of a tourist destination: tourists, attractions, services and companies
• Destination management and local governance: the role of DMO
• The relationships between the actors in the destination
• The analysis of tourist demand
• The evolution of a tourist destination and the sustainability issues
• Destination marketing
• Online and web destination marketing

RECOMMENDED READING/BIBLIOGRAPHY

Attending student should study

• Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
  • chapters to study will be reported after each class
• further readings available on Aulaweb
• Power Point handouts (available on Aulaweb) and students' notes

Not-attending students should study

• Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
  • chapters to study will be reported after each class
• further readings available on Aulaweb

TEACHERS AND EXAM BOARD

Exam Board

CHIARA CELLERINO (President)

LORENZO SCHIANO DI PEPE (President)

RICCARDO SPINELLI (President)

LESSONS

LESSONS START

1st semester

Class schedule

MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

EXAMS

EXAM DESCRIPTION

Written test in Italian language with open-ended questions.

ASSESSMENT METHODS

The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development.

Exam schedule