CODE 84624 ACADEMIC YEAR 2020/2021 CREDITS 10 cfu anno 2 DESIGN DEL PRODOTTO E DELLA NAUTICA 9274 (L-4) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR ICAR/17 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Product and nautical design 9274 (coorte 2019/2020) FUNDAMENTALS OF DRAWING 84623 2019 DESIGN 10176 (coorte 2019/2020) FUNDAMENTALS OF DRAWING 84623 2019 Propedeuticità in uscita Questo insegnamento è propedeutico per gli insegnamenti: Product and nautical design 9274 (coorte 2019/2020) WORKSHOP THEME GRAPHICS FOR THE PRODUCT 84625 DESIGN 10176 (coorte 2019/2020) APPRENTICESHIP 37423 DESIGN 10176 (coorte 2019/2020) WORKSHOP THEME GRAPHICS FOR THE PRODUCT 84625 TEACHING MATERIALS AULAWEB OVERVIEW The Laboratory, through a "mixed" didactic - frontal and application -, on the one hand, provides the preliminary theoretical knowledge and foundations with respect to the multiple themes of graphic design, on the other, provides their immediate application feedback in order to help the student in learning and experimenting methods, techniques and tools for reading and designing graphic communication. AIMS AND CONTENT LEARNING OUTCOMES The workshop aims to bring students closer to the world of the editorial and advertising image, analyzing those visualization systems that translate a message in sign through the communication channels. It is based on the analysis of media and graphic products, on the learning of visualization techniques and tools, on the formulation of design synthesis for the realization and the invention of innovative expressive models. AIMS AND LEARNING OUTCOMES In particular we want to provide the fundamental theoretical knowledge for the critical analysis of the existing and for the graphic project. In this sense the basic themes of the production of visual artifacts (image, text, accessory elements) are proposed according to disciplinary point of view (for example with references to theories, methods and techniques of representation in its most varied meanings: from drawing to illustration, from photography to the dynamic image), but also through references to neighboring theoretical areas such as semiotics, semantics, rhetoric, etc. This is to accustom the student to associate to the production of signs, those communicative and cultural meanings that are the basis of a mature and university approach to the project. TEACHING METHODS Teaching is articulated through lectures and project activities both in the classroom, both in assisted mode and independently. For greater training effectiveness, project teaching is considered through thematic workshops on diversified contents and languages. SYLLABUS/CONTENT The topics to be addressed in the Laboratory can be traced back to the following disciplinary themes: history and culture of visual communication (the components of visual communication design, historical notes, cultural references, the example of masters for the understanding of the evolution of graphic design); tools and techniques for reading, designing and development of the project idea (from the sketch to the executive representation of the project); theories, methods and tools for the project (visual perception, problem solving, target, graphic cages, geometry, etc.). RECOMMENDED READING/BIBLIOGRAPHY E. Bistagnino, Il Disegno nella Scuola di Ulm, FrancoAngeli, Milano, 2018. E. Bistagnino, S. Vallino, Impaginazione e Composizione, Lupetti, Milano 2000. E. Bistagnino (a cura di), Disegno-Design. Introduzione alla cultura della rappresentazione, FrancoAngeli, Milano 2010. P. Polidoro, Che cos'è la semiotica visiva, Carocci, Roma 2008. D. Barbieri, Guardare e leggere, Carocci, Roma 2001. D. Baroni, M. Vitta, Storia del Design Grafico, Longanesi, Milano 2003. Other bibliography will be communicate during lessons. TEACHERS AND EXAM BOARD ENRICA BISTAGNINO Ricevimento: Enrica Bistagnino The office hours will be indicated during the lessons. ALESSANDRO CASTELLANO Exam Board ENRICA BISTAGNINO (President) ALESSANDRO CASTELLANO (President Substitute) LESSONS Class schedule GRAPHICS WORKSHOP FOR THE PRODUCT EXAMS EXAM DESCRIPTION The exam will consist in the presentation of the projects developed during the Laboratory and in an individual interview aimed at verifying the acquisition of the theoretical-methodological and basic technical knowledge provided during the lessons. ASSESSMENT METHODS From the project drawings, it will be possible to identify the ability to conceive adequate and effective solutions with respect to the aims posed by the design requirements, as well as the ability to manage the different phases of the design process (concept, development, presentation). From the interview, which will focus mainly on the presentation of the project and, starting from the latter, it will develop references to the topics covered during the lessons, it will be possible to detect the main theoretical-cultural and methodological-technical knowledge at the base of the discipline. In particular, the ability of verbal exhibit, the solidity of the argumentation and the mastery of a specialized language will be taken into account. Exam schedule Data appello Orario Luogo Degree type Note 14/01/2021 08:30 GENOVA Laboratorio 28/01/2021 08:30 GENOVA Laboratorio 18/02/2021 08:30 GENOVA Laboratorio 29/06/2021 09:00 GENOVA Laboratorio 17/09/2021 09:00 GENOVA Laboratorio