The course aims to help students to analyse private companies’ behaviours and their relationship with their general and competitive environment. In particular, the course is oriented to develop problem solving capabilities. The course aims to provide the main tools to analyse private companies’ behaviours. It also aims to focus on competitive/ collaborative relationships between companies and their stakeholders (PPP – public and private partnership).
Traditional lectures.
Governance Decision-making, strategic, operational and organizational processes External environment analysis: competitive environment Internal analysis: resources and competencies SWOT analysis Stakeholder management Business activities: Finance, Risk management, Marketing (territorial), Organization Collaborations and the Public Private Partnership Strategies and planning
Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.
or
Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (le parti del libro da studiare verranno indocate su richiesta).G
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/153-lara-penco
Ricevimento: By appointment, in Genoa, by email: marco.remondino@gmail.com During the classes, possibility of reception at the Imperia office.
LARA PENCO (President)
MARCO REMONDINO (President)
GAIA TAFFONI (President Substitute)
MANAGEMENT
