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CODE 64445
ACADEMIC YEAR 2021/2022
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR SECS-P/11
TEACHING LOCATION
  • GENOVA
SEMESTER 2° Semester
TEACHING MATERIALS AULAWEB

OVERVIEW

The course analyses the main drivers of change in the banking sector (globalisation, privatisation, changes in regulation, technology, changes in customer behaviors) and their impacts both on competition and market structure  and on bank's financial performance. After, the possibile responses to the competitive pressures are examined: strategic planning process, business model, corporate and competitive strategy, organisational models, marketing policies, performance measurement and evaluation systems. A specific focus is given to risk management and capital management.

AIMS AND CONTENT

LEARNING OUTCOMES

The course analyses the main drivers of change in the banking sector (globalisation, deregulation, privatisation, technology, changing in customers’ behaviour) and their impacts both on competition and market’s structure and on banks’ economic equilibria. After, the possible responses to the competitive pressures are examined: strategic planning processes, business models (value based opposite to stakeholder oriented), corporate and competitive strategies, organisational models, marketing policies, performance measurement and evaluation systems, capital allocation systems, risk management systems, internal control systems

AIMS AND LEARNING OUTCOMES

The course aims at giving the students theoretical and practical knowledge about managerial and governance functions in banking. The studenst wil learn the framework to interpretate environmental trends, their impact on bank performance, the most appropriate strategic and organisational reactions. By analyzing case studies, students will also improve their problem solving capabilities.

TEACHING METHODS

Lessons by the teacher and by practitioners; reading of the textbooks.

SYLLABUS/CONTENT

Megatrend and drivers of change: globalisation, deregulation, privatisation, technology, changing in customers’
behaviour

Their impacts on: i) competition and market’s structure; ii) financial performance
The strategic planning process: elements, phases, actors, content, evolution

A framework for strategy formulation: corporate, competitive and functional strategies

Business models in banking: importance, taxonomy, innovation

Shareholder management (value based management) versus stakeholder management (ESG)

Analysis of case studies

Marketing policies and new froniters in customer management (customer journey, big data and analytics)
Performance measurement and evaluation systems
Risk management and capital management systems

 

RECOMMENDED READING/BIBLIOGRAPHY

 A.Resti-A.Sironi, Risk management and shareholders’ value in banking, Wiley, 2007, Part V and VI

TEACHERS AND EXAM BOARD

Exam Board

MARCO DI ANTONIO (President)

LAURA NIERI

FRANCESCA QUERCI

LESSONS

LESSONS START

The course starts in february 2021 and ends in may 2021

EXAMS

EXAM DESCRIPTION

Written examination; in english; open questionas

ASSESSMENT METHODS

Written examination, in english; open questions

Exam schedule

Data appello Orario Luogo Degree type Note
18/01/2022 09:00 GENOVA Scritto
18/01/2022 09:00 GENOVA Scritto
08/02/2022 09:00 GENOVA Scritto
08/02/2022 09:00 GENOVA Scritto
10/05/2022 09:00 GENOVA Scritto
07/06/2022 09:00 GENOVA Scritto
07/06/2022 09:00 GENOVA Scritto
21/06/2022 09:00 GENOVA Scritto
21/06/2022 09:00 GENOVA Scritto
04/07/2022 09:00 GENOVA Scritto
04/07/2022 09:00 GENOVA Scritto
06/09/2022 09:00 GENOVA Scritto
06/09/2022 09:00 GENOVA Scritto

FURTHER INFORMATION

Attendance

Not compulsory