CODE 80426 ACADEMIC YEAR 2021/2022 CREDITS 6 cfu anno 1 MANAGEMENT 8707 (LM-77) - GENOVA 6 cfu anno MANAGEMENT 8707 (LM-77) - GENOVA 6 cfu anno 2 MANAGEMENT 8707 (LM-77) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course synthesizes the major research in the field of technological innovation management, providing students with the knowledge needed to enhance case discussion and analysis. AIMS AND CONTENT LEARNING OUTCOMES The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. AIMS AND LEARNING OUTCOMES Course description The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. More specifically, the course is organized into three sections, describing the process of strategic management of technology as a source of competitive advantage for a firm: analysis of the technological environment and its dynamics elaboration of the strategy for technological innovation implementation, through the development and launch of new products/services. TEACHING METHODS Lectures, case-studies, team work. SYLLABUS/CONTENT The management of technological innovation is approached as a strategic process, and as such, is organized to mirror the strategic management process, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. RECOMMENDED READING/BIBLIOGRAPHY Schilling M. (2017), Strategic Management of Technological Innovation, McGraw-Hill Education, Fourth edition TEACHERS AND EXAM BOARD NICOLETTA BURATTI Ricevimento: On Wednesday, at 2,30 p.m. Upon continuation of restrictions resulting from the covid-19 health emergency, in-person reception will be replaced by online reception upon request, by sending an email at: buratti@economia.unige.it ANDREA PAGNIN Exam Board NICOLETTA BURATTI (President) FRANCESCO DERCHI CIDATMA-FRANCESCO VITELLARO LESSONS LESSONS START II semester Class schedule MANAGEMENT AND MARKETING OF INNOVATION EXAMS EXAM DESCRIPTION Oral interview. ASSESSMENT METHODS Oral interview. Exam schedule Data appello Orario Luogo Degree type Note 12/01/2022 09:00 GENOVA Orale 26/01/2022 09:00 GENOVA Orale 02/05/2022 09:00 GENOVA Scritto 07/06/2022 09:00 GENOVA Scritto 21/06/2022 09:00 GENOVA Scritto 05/07/2022 09:00 GENOVA Scritto 06/09/2022 09:00 GENOVA Scritto FURTHER INFORMATION Attendance Attendance is not compulsory. Students can choose to study the syllabus for attending or not attending students; furthermore, a special syllabus in English for not attending students is available on request.
