Communication is becoming increasingly important in the strategies for the enhancement and promotion of tourism. The narratives constructed with the aim of enhancing resources are increasingly important in the processes of attributing meanings to localities, on which their ability to intercept the needs of increasingly demanding tourists depends. The communication strategies implemented are therefore increasingly diversified and have now gone beyond traditional channels alone, finding in the world of the World Wide Web a space suitable for building increasingly refined strategies targeted on the needs of individual potential tourists. In this context, the course will enable students to acquire knowledge and skills useful for understanding the world of geographical and tourism communication both in its traditional version and in the articulated forms of communication in the World Wide Web.
The course aims to provide students with useful tools to understand the complex system of tourism communications, with specific reference to the role of the publishing industry and the social media. During the course, students will acquire useful skills to interpret the messages conveyed by tourism operators in order to enhance different territories. In this context, specific attention will be paid to a critical reflection on the narratives produced by the tourism industry and based on the principles of sustainability.
The teaching proposes the study of the main tourism communication strategies of the territory, with specific reference to the role of tourism publishing, social media communications and the construction of narratives dedicated to sustainability. At the end of the course, students will be able to :
The teaching will be organised in a combination of face-to-face, participatory and laboratory teaching. The opportunity to organise field trips will be agreed with the students. Frontal and participative teaching will be aimed at identifying and understanding the topics of the course and presented in the programme. The laboratory teaching will be based on problem-based strategies aimed at stimulating the ability to analyse concrete cases of tourism communication
For students with DSA certifications or specific disabilities, compensatory or dispensatory measures are ensured, while taking care of the acquisition of the skills and knowledge required for teaching.
The course aims to analyse the various forms of geographic and tourism communication, starting from the traditional ones to communication via the web. Specific attention will be devoted to the communication of sustainable tourism. The main topics covered will be:
For students who will attend lessons:
- teaching material (scientific articles and slides) uploaded by the teacher on AulaWeb. - Study of the following text:
- A text to be chosen among the following:
- at least one text to be chosen among the following:
For students who will not attend lessons.
- study of the following texts:
- Two texts to be chosen among the following:
For foreign students: didactics material in English will be made available by the teacher if request.
Students with DSA certification or specific disabilities are invited to contact the lecturer before the exam.
Ricevimento: Student reception is held, by appointment, on the Teams platform on wendsday from 2:00 to 5:00 pm.
Ricevimento: During the first semester, the service is offered on Wednesdays, from 11am to 1pm. To access the service, it is required to book an appointment writing to sara.bonati@unige.it
GIACOMO ZANOLIN (President)
SARA BONATI (President Substitute)
First week of march 2025.
GEOGRAPHY OF COMMUNICATIONS AND TOURIST PUBLISHING
The final examination will be oral and will test the acquisition of the knowledge transmitted and the ability to critically analyse it. A part of the interview will be dedicated to the discussion of the project developed during the lessons.
The preparation of students and non-attending students will be assessed on three levels:
NON-attending students are invited to contact the lecturer before taking the exam in order to agree on how to carry out the project.
In case it will be impossible to hold the lessons in presence for health reasons, these will be delivered remotely using the University platforms TEAMS and/or AulaWeb.
