The teaching unit introduces the concept of the firm and its role within its reference environment.
The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (finance, operations, etc.).
At the end of the teaching unit, students will be able to apply the main models and tools of strategic analysis (content) to solve basic business cases (condition), demonstrating mastery in the use of technical terminology (criterion).
Knowledge of market forms theory.
Lectures, case analysis, business testimonials.
Students with certified disabilities, specific learning disorders (DSA), or special educational needs should contact both the instructor and the Department's disability liaison, Prof.ssa Elena Lagomarsino (elena.lagomarsino@unige.it), , at the beginning of the course to agree on teaching and examination arrangements that, while respecting the objectives of the teaching unit, take into account individual learning methods and allow the use of any compensatory tools. Integrazioni
Part I: The company
Company's goals
The firm as a system
Mission, vision and strategy
Part II: The environment analysis and the competitive advantage
The general environment
The competitive environment
Resources and competences
Distinctive competences and competitive advantage
Models, activities and processes for value creation
Business strategies
Corporate strategies
Part III: Functions
Operations management
Finance management
R&D management
Parte IV: Focuses
Elements on services management
Elements on SMEs management
Exclusively for attending students:
Lecture notes.
For both attending and non-attending students:
M. Caroli, Economia e gestione sostenibile delle imprese, McGraw-Hill, Milano, 2021.
On Aulaweb, the parts of the book to be prepared for the assessment, as well as any additions and in-depth materials, will be indicated.
For foreign students wishing to take the exam in English:
Grant R. (2019), Contemporary Strategy Analysis, 10th Edition, Wiley (the parts of the book to be studied will be indicated upon request).
Ricevimento: To arrange an appointment via Teams, please send an email to the instructor.
ROBERTA SCARSI (President)
LARA PENCO
GIORGIA PROFUMO
ANDREA CIACCI (President Substitute)
Lectures will start in the first semester. For the exact date, please refer to the academic calendar published on the Department website: https://economia.unige.it/didattica/calendari.
The exam consists of a written and oral test covering all topics of the programme. The test include open-ended questions.
The exam is written and oral and covers all topics of the programme. The assessment takes into account the knowledge of the topics, the ability to connect different topics, the correct use of technical terminology, and the ability to comment on and/or provide examples demonstrating mastery of the theoretical tools studied.
Students with certified disabilities or Specific Learning Disorders (DSA) may request compensatory measures (e.g. concept maps) during the exams, following the procedure indicated in the guidelines (p. 5). For further information, please contact the Department's disability liaison: Isa.Fanlo@unige.it.
Please contact the instructor for further information not included in the teaching unit description.
