The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).
The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (finance, operations, etc.).
The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. The topics of the course will be useful for the other management courses focused on organisation, marketing, international mamagement, finance.
Traditional lectures.
Students who have valid certification of physical or learning disabilities and who wish to discuss possible accommodations or other circumstances regarding lectures, coursework and exams, should speak both with the instructor and with Professor Elena Lagomarsino (elena.lagomarsino@unige.it), the Department’s disability liaison.
Part I: The company
Part II: The environment analysis and the competitive advantage
Part III: Funcions
Parte IV: Focuses
Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.
Integrative materials on Aulaweb.
For students wishing to study on English textbook:
Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).
Ricevimento: The reception takes place every Wednesday from 12 noon to 1 p.m. at the Department of Economics (DIEC, 5 Francesco Vivaldi Street, 1st Floor). It is possible to request a reception via Teams. Reception in person or on Teams must be arranged in advance via email (andrea.ciacci@unige.it)
Ricevimento: Students may contact the lecturer via email
First semester
BUSINESS MANAGEMENT B
Written assessment.
Written test with open-ended questions.
Foreign students are free to study on Italian or English textbooks.
At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.