OVERVIEW

Concept Design is the Designer's tool to communicate the importance of the first design phases, from the conception of a Design product to its immediate dissemination, up to the preliminary phases of the executive project. The emotional impact of ideas is the prerequisite for a project to be effective: the course therefore consists of both an emotional and technical approach, illustrating both the principles of product and nautical design, and their execution.

When we begin reading a book, we cannot start from the last page. It is essential to first know how to read, then gradually proceed in the development of the plot, with passion and patience. Only at the end will we be able to enjoy the ending, without the outcome of the story having in any way influenced our imagination.

AIMS AND CONTENT

LEARNING OUTCOMES

The educational objectives of the course are to define the nautical product through significant examples for the various types of motor and sailing boats.

AIMS AND LEARNING OUTCOMES

The teaching of Concept Design uses both theoretical notions on design, such as icons of product and nautical design, and direct comparisons with specialists and professionals in the sector.

In particular, the first phases of the course focus on the knowledge of the design phases, as well as the technical drawing tools for their development. In line with what has been learned, the various representation techniques are developed and put into practice through the production of tables and drawings. The specific topics concern the knowledge of characteristic design products and their understanding, with observation exercises aimed at improving the designer's analytical and critical propensity.

Nautical design is also introduced through theoretical sheets, videos, active observation of the most significant projects; subsequently, the student's task is to take a step back in the design, conceive and graphically describe a basic project in line with what has been learned.

Various sectors of Design often find themselves placed side by side and united, training the mind to a transversal and never univocal approach, especially in the conception phases of the project.

PREREQUISITES

To carry out the teaching, a basic knowledge of the principles of design is necessary, but also a favorable approach towards freehand drawing and a fair propensity for creativity

TEACHING METHODS

Teaching is organized through the dissemination of specific content related to the program, but also of transversal information through digital content and the dissemination of material on the course's Instagram page.

The theoretical lessons will never be exclusively frontal, but will always include a part of debate and comparison. The moments of practical development of the papers will take place in class and will be completed at home, individually. In class, critical observation of the papers developed and comparison between students will take place from time to time.

Some interventions by professionals in the sector and meetings outside the hours of teaching activity at the port of La Spezia are planned, aimed at active observation of the boats.

In addition to the teaching material on which to study and deepen the lessons, technical boxes will be made available containing video tutorials on graphic rendering techniques, to be replicated and delivered the following week:

‘’we use the… pencil; types of lead, strokes, diversity of use’’
‘’we use the… pen; pen tip fills’’
‘’we use the… pantones; backgrounds and chiaroscuro’’
‘’the main materials: rendering wood, marble and crystal’’
‘’construction of two intersected solids, in wood and marble’’
‘’construction of three intersected solids in wood, marble and crystal’’

SYLLABUS/CONTENT

The topics on which the lessons and exercises will focus are distributed over 10 lessons and will be developed in a theoretical part of lesson, debate and comparison, followed by a practical part of development of papers and subsequent comparison between students.

In detail:

1 – Let's get to know each other - What is Concept Design, what is its function; importance of gestures, impulsive transmission of ideas, management of the line and information. Practical examples.

2 – Representation techniques - Freehand drawing tools, perspective and shadow theory.

3 – Reading design - Detailed and critical observation of the types of boats, deduction of functions through style and recognisability of the sign.

4 – Motor boats - From inflatable boats to superyachts, examples of designers and shipyards that have marked the history of sailing.

5 – Sailing boats - Types of sailing boats, distinction of use and examples of designers and shipyards that have marked the history of sailing. nautical.

6 – Nautical interiors – Spaces, the impact of design on on-board well-being, principles of ergonomics and anthropometry.

7 – Iconic Yachts – Observation of lines, reading of volumes, analysis of shapes and characterizing elements, contamination of art, architecture, product design, automotive.

8 – Form and function – Study of the specific function of some areas of boats, both sailing and motor. How function influences form and vice versa.

9 – The role of the client – ​​Influence of the owner's requests as well as his personal and cultural characteristics on the definition of the nautical project.

10 – The use of technological tools – Only after having become familiar with the canonical representation techniques, approaching more advanced representation tools with maturity and awareness can become a valid aid to the effective transmission of ideas. How?

RECOMMENDED READING/BIBLIOGRAPHY

Material and bibliography provided on the TEAMS platform

LESSONS

LESSONS START

As per academic calendar.

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Written + Oral

ASSESSMENT METHODS

1_Ability to search for references and observe reality.

2_Ability to critically address a debate, participate and be active and up-to-date on the proposed topics

3_Acquisition of basic tools, including in particular the sketch as a tool for reasoning and communicating ideas.

4_Knowledge of the fundamentals of nautical design and its main players

5_Valorization of one's own ideas and ability to present

6_Ability to use lateral thinking applied to the fundamentals of design

FURTHER INFORMATION

The exam can be taken in ATTENDING and NON-ATTENDING modes. For both modes it is necessary to follow the lessons, which are available on Aulaweb, and to hand in the exercises on time.