Processes mark the life of organizations. It therefore becomes essential to know the concepts, methods and technologies that allow organizations to manage processes effectively and efficiently.
One of the most important processes for the company is the marketing process, consisting of a series of actions aimed at optimizing the sale of a product or service in order to increase customer satisfaction.
This course addresses the above mentioned aspects.
The aim of this course is to provide the basic concepts on business process management (issues, methodologies and tools) and specifically deepen the marketing process, broken down into its most important activities (market segmentation, marketing mix design, etc.)
There are no specific requirements.
Ricevimento: By appointment, either online (via Microsoft Team) or in office, by sending email (stefania.testa@unige.it)
Learning assessment takes place through written tests (one for Marketing Management and one for BPM), plus possible oral tests. Results are published on AulaWeb platform. The final grade is calculated as the average of the different parts.
Working students and students with certification of specific learning disorders, disability or other special educational needs are advised to contact the teacher at the beginning of the course to agree on exam methods that, in compliance with the objectives of the course, take into account the individual learning methods
