What really happens when a communication idea comes to life?

Paolo Macrì will take us behind the scenes of everyday work, showing how integrated communication projects capable of combining creativity, strategy and digital technologies take shape from a brief or a competition.

From the first proposal to the final report, passing through follow up and improvement actions, the meeting will go through the complete production process, highlighting how synergies are built between different profiles -designers, developers, copywriters, strategists- and what skills are really needed to work in multidisciplinary teams.

The seminar is held as part of the series of meetings organised by the Master's Degree Course in Digital Humanities - Interactive systems and digital media with companies, organisations and former students in different working contexts.

PAOLO MACRÌ Born in Genoa in 1971, he graduated in Law at the University of Genoa; he has been involved in electronic publishing and new media for learning and communication for over twenty years, and has designed and coordinated dozens of e-learning platforms, webtvs and integrated multimedia projects for web and social media; he has been a speaker at numerous conferences on didactics, professional updating, e-Learning and ICT; he has carried out numerous teaching activities and was a contract professor from 2004 to 2018 at the University of Genoa - School of Humanities, for the degree courses of Foreign Languages and Literature and Information and Publishing.

Currently he is president of the GGallery group of companies www.gallerygroup.it , which operates in the publishing, e-learning and web communication sectors; since its foundation, he has been a board member of the SI4Life Consortium, Regional Research and Innovation Pole; from 2018 to 2023 he is a member of the external and independent Commissions of Evaluators of Training Plans at the Fondirigenti "G. Taliercio"; in 2021 he co-founded the influence marketing agency CFactor, in 2022 he founded the Network of Companies BAM Communication of which he is Vice President; since 2022 in Confindustria Genova he is President of the Tertiary Section and creator, coordinator of the Training Culture Group.