CODE 83692 ACADEMIC YEAR 2021/2022 CREDITS 9 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - IMPERIA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION IMPERIA SEMESTER 1° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course aims to introduce students to strategic management. Major topics of the course are the concept of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions. AIMS AND CONTENT LEARNING OUTCOMES The main purpose is to present the basic topics about enterprise management and strategic management. Important parts will be devoted to the analysis of innovations, enterprise networks and clusters, and strategic models. AIMS AND LEARNING OUTCOMES The course will provide the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships that a firm may develop with its competitive environment, in order to create and sustain a competitive advantage, together with a firm’s resources and capabilities Knowledge and understanding. Students will acquire adequate knowledge and an effective understanding of the main theoretical models supporting strategic analysis. They will also acquire the basic elements related to the management of the main corporate functions, with particular reference to those functions that are not subject to in-depth study within the other specific courses of the degree course. Ability to apply knowledge and understanding. Students will be able to apply their knowledge to the interpretation and resolution of problems related to strategic business decisions, taking into account the constraints and opportunities arising from the external and internal environment. Autonomy of judgement. Students must be able to use the knowledge acquired with autonomous evaluation skills and with skills in different application contexts, both conceptually and operationally. Communication skills. Students must acquire the technical language typical of the discipline in order to communicate clearly and unambiguously with specialist and non-specialist interlocutors. Learning skills. Students must develop adequate learning skills that allow them to continue to autonomously deepen the main themes of the discipline, both in preparation for other specific teachings and in the working contexts in which they will operate. TEACHING METHODS Lectures, case studies and seminars. Lectures are held in Italian, but, for incoming students, it is possible to sustain the exam in English, following the English textbook. SYLLABUS/CONTENT - The concept of strategy - The sources and dimensions of competitive advantage - Firms’ goals, values and performance - The fundamentals of industry analysis - Managing industry evolution and strategic change - The analysis of resources and capabilities - The fundamentals of strategy implementation RECOMMENDED READING/BIBLIOGRAPHY If incoming students choose to study the ordinary syllabus in Italian, they can refer to the italian syllabus. Otherwise, the English syllabus is based on the following textbook: Grant R.M. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley & Sons. TEACHERS AND EXAM BOARD GIORGIA PROFUMO Ricevimento: In this period of Coronavirus emergency, please send an email (giorgia.profumo@economia.unige.it) for fixing an appointment via Skype or Microsoft Teams. Exam Board GIORGIA PROFUMO (President) LARA PENCO MARCO REMONDINO LESSONS LESSONS START 1° Semester Week starting 20th September 2021 Class schedule MANAGEMENT EXAMS EXAM DESCRIPTION Written exam. ASSESSMENT METHODS Written exam with four open-ended questions on the English syllabus. Exam schedule Data appello Orario Luogo Degree type Note 12/01/2022 11:00 IMPERIA Scritto 26/01/2022 11:00 IMPERIA Scritto 09/02/2022 11:00 IMPERIA Scritto 20/05/2022 11:00 IMPERIA Scritto 10/06/2022 11:00 IMPERIA Scritto 29/06/2022 11:00 IMPERIA Scritto 16/09/2022 11:00 IMPERIA Scritto FURTHER INFORMATION The course will be taught in Italian. The attendance is not compulsory. Incoming students may sustain the exam in English, as not attending students.