CODE 83688 ACADEMIC YEAR 2021/2022 CREDITS 6 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - IMPERIA SCIENTIFIC DISCIPLINARY SECTOR L-LIN/12 LANGUAGE Italian TEACHING LOCATION IMPERIA SEMESTER Annual MODULES Questo insegnamento è un modulo di: ENGLISH LANGUAGE TEACHING MATERIALS AULAWEB OVERVIEW LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. MODULO TEORICO (Second Term) An introduction to sales-oriented content creation This interactive course will introduce the art of using language and communication to promote a brand. AIMS AND CONTENT LEARNING OUTCOMES ENGLISH LANGUAGE II – 83688 LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II CONTENT AND GOALS The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel. MODULO TEORICO (Second Term) PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation CONTENT AND GOALS This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration. AIMS AND LEARNING OUTCOMES LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II CONTENT AND GOALS The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel. MODULO TEORICO (Second Term) PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation CONTENT AND GOALS This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration. TEACHING METHODS Inductive. Students must participate actively in lessons (held in English) by commenting on examples and texts, from which the theory is induced. SYLLABUS/CONTENT LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II CONTENT AND GOALS The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel. MODULO TEORICO (Second Term) PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation CONTENT AND GOALS This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration. RECOMMENDED READING/BIBLIOGRAPHY LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II COURSEBOOK Strutt, P. (2013). English for International Tourism - Intermediate Coursebook. Harlow: Pearson. GRAMMAR BOOK Murphy, R. (2019, 5th ed.). English Grammar in Use. Cambridge: Cambridge University Press. MODULO TEORICO (Second Term) PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation Guest lecture (estimated, mid-April): Marco Grespigna, start-upper, founder and CEO of Think FWD Group, former CEO of Sanofi Italia and Zentiva. READINGS (in this order): Handley, Ann, & Chapman, C.C. (2012, 2nd ed.). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Seminars (and More) that Engage Customers and Ignite Your Business. New York: John Wiley and Sons. Handley, Ann. (2014). Everybody Writes: Your Go-to Guide for Creating Ridiculously Good Content. New York: John Wiley and Sons. TEACHERS AND EXAM BOARD ENRICO TORRE LESSONS LESSONS START October 2021 Class schedule ENGLISH LANGUAGE (2ND YEAR) EXAMS Exam schedule Data appello Orario Luogo Degree type Note 17/01/2022 09:00 IMPERIA Orale 31/01/2022 09:00 IMPERIA Orale 18/02/2022 09:00 IMPERIA Orale 11/05/2022 09:00 IMPERIA TEST 11/05/2022 14:00 IMPERIA Orale 01/06/2022 09:00 IMPERIA TEST 01/06/2022 14:00 IMPERIA Orale 23/06/2022 09:00 IMPERIA TEST 23/06/2022 14:00 IMPERIA Orale 14/09/2022 09:00 IMPERIA TEST 14/09/2022 14:00 IMPERIA Orale FURTHER INFORMATION Attendance