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ENGLISH LANGUAGE (2ND YEAR)

CODE 83688
ACADEMIC YEAR 2021/2022
CREDITS
  • 12 cfu during the 1st year of 9912 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO(L-15) - IMPERIA
  • SCIENTIFIC DISCIPLINARY SECTOR L-LIN/12
    LANGUAGE Italian
    TEACHING LOCATION
  • IMPERIA
  • SEMESTER Annual
    MODULES This unit is a module of:
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    LETTORATO (First Term) ENGLISH FOR INTERNATIONAL TOURISM II

    The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages.

    MODULO TEORICO (Second Term)

    An introduction to sales-oriented content creation
    This interactive course will introduce the art of using language and communication to promote a brand.

    AIMS AND CONTENT

    LEARNING OUTCOMES

    ENGLISH LANGUAGE II – 83688

    LETTORATO (First Term)

    ENGLISH FOR INTERNATIONAL TOURISM II

    CONTENT AND GOALS

    The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel.

    MODULO TEORICO (Second Term)

    PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation
    CONTENT AND GOALS
    This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration.

     

    AIMS AND LEARNING OUTCOMES

    LETTORATO (First Term)

     


    ENGLISH FOR INTERNATIONAL TOURISM II

    CONTENT AND GOALS

    The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel.

    MODULO TEORICO (Second Term)

    PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation
    CONTENT AND GOALS
    This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration.

    TEACHING METHODS

    Inductive. Students must participate actively in lessons (held in English) by commenting on examples and texts, from which the theory is induced.

    SYLLABUS/CONTENT

    LETTORATO (First Term)

    ENGLISH FOR INTERNATIONAL TOURISM II

    CONTENT AND GOALS

    The course aims to provide the oral and written English skills necessary to meet the demand in the cultural tourism sector. Students are expected to achieve a level of proficiency in the English language corresponding to the level B2 of the Common European Framework of Reference for Languages. The four oral and written production skills will be developed in parallel.

    MODULO TEORICO (Second Term)

    PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation
    CONTENT AND GOALS
    This interactive course will introduce the art of using language and communication to promote a brand. First, we will deal with the notion of 'ideal customer,' i.e., the best representative of a company's target customers. Then, we will look closely at some examples of successful and unsuccessful announcements, analyzing and discussing the reasons for their success or failure. Next, we will explore a few ways to successfully use our imagination and carefully craft original yet clear messages to build a community, placing special emphasis on the different needs of each specific platform. In addition, we will emphasize the importance for a brand to avoid unethical behavior to keep its reputation clear. Finally, we will review a simple strategy to keep creating great content without losing inspiration.

     

     

     

     

    RECOMMENDED READING/BIBLIOGRAPHY

    LETTORATO (First Term)

    ENGLISH FOR INTERNATIONAL TOURISM II

    COURSEBOOK

     

    Strutt, P. (2013). English for International Tourism - Intermediate Coursebook. Harlow: Pearson.

     

    GRAMMAR BOOK

    Murphy, R. (2019, 5th ed.). English Grammar in Use. Cambridge: Cambridge University Press.

     

    MODULO TEORICO (Second Term)

    PERSUASIVE YET NOT UNETHICAL – An introduction to sales-oriented content creation

    Guest lecture (estimated, mid-April): Marco Grespigna, start-upper, founder and CEO of Think FWD Group, former CEO of Sanofi Italia and Zentiva.

     

    READINGS (in this order):

     

    Handley, Ann, & Chapman, C.C. (2012, 2nd ed.). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Seminars (and More) that Engage Customers and Ignite Your Business. New York: John Wiley and Sons.
    Handley, Ann. (2014). Everybody Writes: Your Go-to Guide for Creating Ridiculously Good Content. New York: John Wiley and Sons.

     

    TEACHERS AND EXAM BOARD

    LESSONS

    LESSONS START

    October 2021

    EXAMS

    Exam schedule

    Date Time Location Type Notes
    17/01/2022 09:00 IMPERIA Orale
    31/01/2022 09:00 IMPERIA Orale
    18/02/2022 09:00 IMPERIA Orale
    11/05/2022 09:00 IMPERIA TEST Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 9.00
    11/05/2022 14:00 IMPERIA Orale Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 10.15
    01/06/2022 09:00 IMPERIA TEST Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 9.00
    01/06/2022 14:00 IMPERIA Orale Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 10.15
    23/06/2022 09:00 IMPERIA TEST Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 9.00
    23/06/2022 14:00 IMPERIA Orale Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 10.15
    14/09/2022 09:00 IMPERIA TEST Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 9.00
    14/09/2022 14:00 IMPERIA Orale Si informano gli studenti che l'appello è posticipato a mercoledì 6 luglio h. 10.15

    FURTHER INFORMATION

    Attendance