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MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

CODE 98191
ACADEMIC YEAR 2021/2022
CREDITS
  • 6 cfu during the 1st year of 10715 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI (LM-80) - SAVONA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    LANGUAGE Italian
    TEACHING LOCATION
  • SAVONA
  • SEMESTER 1° Semester
    MODULES This unit is a module of:
    TEACHING MATERIALS AULAWEB

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions

    AIMS AND LEARNING OUTCOMES

    At the end of the course the student will be able to:
    • understand the dynamics of the tourist market
    • analyze the characteristics of tourist destinations
    • identify the components of the tourist destination, the relationships between them and the government mechanisms
    • analyze the behavior of the tourist consumer
    • design a marketing strategy for the tourist destination, combining traditional and innovative tools

    TEACHING METHODS

    Lectures are integrated with seminars with practitioners and individual/group works.

    Attendance is not compulsory.

    SYLLABUS/CONTENT

    • Structural and trend elements of tourism
    • The elements of a tourist destination: tourists, attractions, services and companies
    • Destination management and local governance: the role of DMO
    • The relationships between the actors in the destination
    • The analysis of tourist demand and the tourism behaviour
    • The evolution of a tourist destination and the sustainability issues
    • Destination marketing
    • Online and web destination marketing

    RECOMMENDED READING/BIBLIOGRAPHY

    Attending student should study

    • Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
      • chapters to study will be reported after each class
    • further readings available on Aulaweb
    • Power Point handouts (available on Aulaweb) and students' notes

    Not-attending students should study

    • Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
      • the entire book must be studied
    • further readings available on Aulaweb

    TEACHERS AND EXAM BOARD

    Exam Board

    RICCARDO SPINELLI (President)

    CHIARA CELLERINO (President Substitute)

    LORENZO SCHIANO DI PEPE (President Substitute)

    LESSONS

    LESSONS START

    15th October 2021

    EXAMS

    EXAM DESCRIPTION

    Written test in Italian language with open-ended questions.

    Due to the covid-19 emergency, the written test will be replaced by an interview.

    ASSESSMENT METHODS

    The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development.

    Exam schedule

    Date Time Location Type Notes
    19/01/2022 10:00 SAVONA Scritto
    02/02/2022 10:00 SAVONA Scritto
    16/02/2022 10:00 SAVONA Scritto
    25/05/2022 10:00 SAVONA Scritto
    08/06/2022 10:00 SAVONA Scritto
    06/07/2022 10:00 SAVONA Scritto
    20/07/2022 10:00 SAVONA Scritto
    05/09/2022 10:00 SAVONA Scritto