This workshop aims to bring students closer to the world of publishing and advertising, analyzing how visualization systems can convey a message through the various forms of media. The course focuses on analyzing media and graphic products, teaching various visualization techniques and tools, as well as designing projects for new and innovative expressive models.
This module particularly aims to provide the fundamental theoretical knowledge to critically analyze both graphic products and graphic projects. In this sense, the basic themes of visual artifact production (image, text, additional elements) are proposed with references to theories, methods and various representation techniques - drawing, illustration, photography, dynamic images, but also through references to neighboring theoretical areas such as semiotics, semantics, rhetoric, etc. This is to accustom students to attach communicative and cultural meanings (necessary for a mature and academic approach to the project) to the production of signs.
EUGENIO DI SALLE (President)
ENRICA BISTAGNINO
ALESSANDRO CASTELLANO
GAIA LEANDRI
SILVIA PERICU
https://corsi.unige.it/9274/p/studenti-orario
