LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND LEARNING OUTCOMES

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.

PREREQUISITES

Knowledge of market forms theory.

TEACHING METHODS

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

Company's goals

Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

The general environment

The competitive environment

Resources and competences

The competitive advantage

Value creation

Business strategies

Corporate strategies

Part III: Funcions

Production management

Logistics management

Finance management

R&D management

Parte IV: Focuses

Services management

SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

F. Fontana – M. Caroli, Economia e gestione delle imprese, McGraw-Hill, Milano, 2013 (4th Ed.).

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).