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BUSINESS MANAGEMENT

CODE 60024
ACADEMIC YEAR 2022/2023
CREDITS
  • 9 cfu during the 2nd year of 8697 ECONOMIA AZIENDALE(L-18) - GENOVA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    LANGUAGE Italian
    TEACHING LOCATION
  • GENOVA
  • SEMESTER 1° Semester
    SECTIONING This unit is divided into 2 sections:
    PREREQUISITES
    Prerequisites
    You can take the exam for this unit if you passed the following exam(s):
    • Business Administration 8697 (coorte 2021/2022)
    • BUSINESS ADMINISTRATION 41125
    Prerequisites (for future units)
    This unit is a prerequisite for:
    • Business Administration 8697 (coorte 2021/2022)
    • E-BUSINESS LABORATORY 80472
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    AIMS AND LEARNING OUTCOMES

    At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.

     

    PREREQUISITES

    Knowledge of market forms theory.

    TEACHING METHODS

    Traditional lectures.

    SYLLABUS/CONTENT

    Part I: The company

    Company's goals

    Mission, vision and strategy

     

    Part II: The environment analysis and the competitive advantage

    The general environment

    The competitive environment

    Resources and competences

    The competitive advantage

    Value creation

    Business strategies

    Corporate strategies

     

    Part III: Funcions

    Production management

    Logistics management

    Finance management

    R&D management

     

    Parte IV: Focuses

    Services management

    SMEs management

    RECOMMENDED READING/BIBLIOGRAPHY

    F. Fontana – M. Caroli, Economia e gestione delle imprese, McGraw-Hill, Milano, 2013 (4th Ed.).

    Integrative materials on Aulaweb.

    For students wishing to study on English textbook:

    Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

    TEACHERS AND EXAM BOARD

    LESSONS

    LESSONS START

    First semester

    Class schedule

    All class schedules are posted on the EasyAcademy portal.

    EXAMS

    EXAM DESCRIPTION

    Oral assessment

    ASSESSMENT METHODS

    Foreign students are free to study on Italian or English textbooks.

    Exam schedule

    Date Time Location Type Notes