|SCIENTIFIC DISCIPLINARY SECTOR||SECS-P/08|
The course aims to introduce students to strategic business management. The main topics of the course are the business concept, external and internal environmental analysis, the main business strategies, and the management of the main business functions. A monographic part on services will also be introduced.
The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage.
The topics of the course will be useful for the other management courses focused on the tourism sector.
The course will provide the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships that a firm may develop with its competitive environment, in order to create and sustain a competitive advantage, together with a firm’s resources and capabilities
Basics of business enterprise management
Lectures, case studies and seminars.
Lectures are held in Italian, but, for incoming students, it is possible to sustain the exam in English, following the English textbook.
Part I: Introductory aspects of the enterprise
Introduction to Strategic Management
Concept of Enterprise
Enterprises as complex social systems
Part II: Enterprise, environment and competitive advantage
The enterprise and its relationship with the external environment:
the macro-environment: definition and criteria for analysis
the competitive environment: definition and criteria for analysis
The enterprise and its relationships with the internal environment:
resources: definition and classification
from resources to competencies
distinctive skills and competitive advantage
Models, activities and processes for the creation of value
Business and corporate level strategies
Part III: Technological innovation
Concepts and strategies
Types of innovation
First mover concept
Rogers model and S-curve
Part IV: Service management
The four I's of services
The Concept of Servitisation
Part V: Innovative Start-ups
The "open innovation" strategy
Relationship between SUs and large enterprises
Funding of SUs
Slides and papers from the course.
Office hours: By appointment, on Teams, by email: firstname.lastname@example.org
MARCO REMONDINO (President)
Week starting 1st October 2022
The examination is written, in the form of multiple choice and open questions. It covers all the topics in the syllabus. The assessment takes into account knowledge of the topics, the ability to link the different topics, the correct use of technical terminology, the ability to comment and/or provide examples demonstrating mastery of the theoretical tools studied.
During the course, it will be possible for attending students to present project work, which will complement the final grade, according to rules specified at the beginning of the course.
The course will be taught in Italian. The attendance is not compulsory.
Incoming students may sustain the exam in English, as not attending students.