CODE 83692 ACADEMIC YEAR 2022/2023 CREDITS 9 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 9912 (L-15) - IMPERIA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION IMPERIA SEMESTER 1° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course aims to introduce students to strategic business management. The main topics of the course are the business concept, external and internal environmental analysis, the main business strategies, and the management of the main business functions. A monographic part on services will also be introduced. AIMS AND CONTENT LEARNING OUTCOMES The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. The topics of the course will be useful for the other management courses focused on the tourism sector. AIMS AND LEARNING OUTCOMES The course will provide the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships that a firm may develop with its competitive environment, in order to create and sustain a competitive advantage, together with a firm’s resources and capabilities Knowledge and understanding. Students will acquire adequate knowledge and an effective understanding of the main theoretical models supporting strategic analysis. They will also acquire the basic elements related to the management of the main corporate functions, with particular reference to those functions that are not subject to in-depth study within the other specific courses of the degree course. Ability to apply knowledge and understanding. Students will be able to apply their knowledge to the interpretation and resolution of problems related to strategic business decisions, taking into account the constraints and opportunities arising from the external and internal environment. Autonomy of judgement. Students must be able to use the knowledge acquired with autonomous evaluation skills and with skills in different application contexts, both conceptually and operationally. Communication skills. Students must acquire the technical language typical of the discipline in order to communicate clearly and unambiguously with specialist and non-specialist interlocutors. Learning skills. Students must develop adequate learning skills that allow them to continue to autonomously deepen the main themes of the discipline, both in preparation for other specific teachings and in the working contexts in which they will operate. PREREQUISITES Basics of business enterprise management TEACHING METHODS Lectures, case studies and seminars. Lectures are held in Italian, but, for incoming students, it is possible to sustain the exam in English, following the English textbook. SYLLABUS/CONTENT Part I: Introductory aspects of the enterprise Introduction to Strategic Management Concept of Enterprise Enterprises as complex social systems Part II: Enterprise, environment and competitive advantage The enterprise and its relationship with the external environment: the macro-environment: definition and criteria for analysis the competitive environment: definition and criteria for analysis The enterprise and its relationships with the internal environment: resources: definition and classification from resources to competencies distinctive skills and competitive advantage Models, activities and processes for the creation of value Business and corporate level strategies Part III: Technological innovation Concepts and strategies Types of innovation First mover concept Rogers model and S-curve Part IV: Service management Basic concepts The four I's of services Networked services The Concept of Servitisation Part V: Innovative Start-ups The "open innovation" strategy Relationship between SUs and large enterprises Funding of SUs RECOMMENDED READING/BIBLIOGRAPHY Slides and papers from the course. TEACHERS AND EXAM BOARD MARCO REMONDINO Ricevimento: By appointment, on Teams, by email: firstname.lastname@example.org Exam Board MARCO REMONDINO (President) RICCARDO SPINELLI LESSONS LESSONS START 1° Semester Week starting 1st October 2022 Class schedule MANAGEMENT EXAMS EXAM DESCRIPTION Written exam. ASSESSMENT METHODS The examination is written, in the form of multiple choice and open questions. It covers all the topics in the syllabus. The assessment takes into account knowledge of the topics, the ability to link the different topics, the correct use of technical terminology, the ability to comment and/or provide examples demonstrating mastery of the theoretical tools studied. During the course, it will be possible for attending students to present project work, which will complement the final grade, according to rules specified at the beginning of the course. Exam schedule Data Ora Luogo Degree type Note 09/01/2023 10:45 IMPERIA Scritto 23/01/2023 10:45 IMPERIA Scritto 08/02/2023 11:30 IMPERIA Scritto 15/05/2023 11:00 IMPERIA Scritto 29/05/2023 11:00 IMPERIA Scritto 20/06/2023 11:00 IMPERIA Scritto 21/09/2023 11:00 IMPERIA Scritto FURTHER INFORMATION The course will be taught in Italian. The attendance is not compulsory. Incoming students may sustain the exam in English, as not attending students.