Salta al contenuto principale della pagina

MANAGEMENT

CODE 83692
ACADEMIC YEAR 2022/2023
CREDITS
  • 9 cfu during the 2nd year of 9912 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO(L-15) - IMPERIA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    LANGUAGE Italian
    TEACHING LOCATION
  • IMPERIA
  • SEMESTER 1° Semester
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course aims to introduce students to strategic business management. The main topics of the course are the business concept, external and internal environmental analysis, the main business strategies, and the management of the main business functions. A monographic part on services will also be introduced.

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. 
    The topics of the course will be useful for the other management courses focused on the tourism sector.

    AIMS AND LEARNING OUTCOMES

    The course will provide the concepts, frameworks and techniques useful in order to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships that a firm may develop with its competitive environment, in order to create and sustain a competitive advantage, together with a firm’s resources and capabilities

    • Knowledge and understanding. Students will acquire adequate knowledge and an effective understanding of the main theoretical models supporting strategic analysis. They will also acquire the basic elements related to the management of the main corporate functions, with particular reference to those functions that are not subject to in-depth study within the other specific courses of the degree course.
    • Ability to apply knowledge and understanding. Students will be able to apply their knowledge to the interpretation and resolution of problems related to strategic business decisions, taking into account the constraints and opportunities arising from the external and internal environment.
    • Autonomy of judgement. Students must be able to use the knowledge acquired with autonomous evaluation skills and with skills in different application contexts, both conceptually and operationally.
    • Communication skills. Students must acquire the technical language typical of the discipline in order to communicate clearly and unambiguously with specialist and non-specialist interlocutors.
    • Learning skills. Students must develop adequate learning skills that allow them to continue to autonomously deepen the main themes of the discipline, both in preparation for other specific teachings and in the working contexts in which they will operate.

    PREREQUISITES

    Basics of business enterprise management

    TEACHING METHODS

    Lectures, case studies and seminars.

    Lectures are held in Italian, but, for incoming students, it is possible to sustain the exam in English, following the English textbook.

    SYLLABUS/CONTENT

    Part I: Introductory aspects of the enterprise

    Introduction to Strategic Management
    Concept of Enterprise
    Enterprises as complex social systems


    Part II: Enterprise, environment and competitive advantage

    The enterprise and its relationship with the external environment:
    the macro-environment: definition and criteria for analysis
    the competitive environment: definition and criteria for analysis
    The enterprise and its relationships with the internal environment:
    resources: definition and classification
    from resources to competencies
    distinctive skills and competitive advantage
    Models, activities and processes for the creation of value
    Business and corporate level strategies


    Part III: Technological innovation

    Concepts and strategies
    Types of innovation
    First mover concept
    Rogers model and S-curve


    Part IV: Service management

    Basic concepts
    The four I's of services
    Networked services
    The Concept of Servitisation


    Part V: Innovative Start-ups

    The "open innovation" strategy
    Relationship between SUs and large enterprises
    Funding of SUs

    RECOMMENDED READING/BIBLIOGRAPHY

    Slides and papers from the course.

    TEACHERS AND EXAM BOARD

    Exam Board

    MARCO REMONDINO (President)

    LESSONS

    LESSONS START

    1° Semester

    Week starting 1st October 2022

    Class schedule

    MANAGEMENT

    EXAMS

    EXAM DESCRIPTION

    Written exam.

    ASSESSMENT METHODS

    The examination is written, in the form of multiple choice and open questions. It covers all the topics in the syllabus. The assessment takes into account knowledge of the topics, the ability to link the different topics, the correct use of technical terminology, the ability to comment and/or provide examples demonstrating mastery of the theoretical tools studied.

    During the course, it will be possible for attending students to present project work, which will complement the final grade, according to rules specified at the beginning of the course.

    Exam schedule

    Date Time Location Type Notes

    FURTHER INFORMATION

    The course will be taught in Italian. The attendance is not compulsory.

    Incoming students may sustain the exam in English, as not attending students.