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TOURISM AND DESTINATION MANAGEMENT

CODE 83693
ACADEMIC YEAR 2022/2023
CREDITS
  • 9 cfu during the 2nd year of 9912 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO(L-15) - IMPERIA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    LANGUAGE Italian
    TEACHING LOCATION
  • IMPERIA
  • SEMESTER 2° Semester
    PREREQUISITES
    Prerequisites
    You can take the exam for this unit if you passed the following exam(s):
    • TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS 9912 (coorte 2021/2022)
    • BUSINESS ADMINISTRATION 41139
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topics of the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines.

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics, and problems associated with running a firm in tourism. Major topics of the course are strategy, marketing, the use of the Internet, pricing, and managing staff in hotels, tour operators, cruise lines, conference organizers.

    AIMS AND LEARNING OUTCOMES

    At the end of the course, the student will be able to:

    • understand the dynamics of the tourist market

    • analyse the characteristics of tourist destinations; identify the components of the tourist destination, the relationships between them and the government mechanisms

    • understand tourism firms management and marketing in hotels, tour operators, travel agencies, professional congress organization and cruise lines.

    Learning outcomes

    Knowledge and understanding. Students will acquire adequate knowledge of the principles, methodologies and tools of management and marketing of tourism firms and destinations.

    Applied knowledge and understanding. Students will be able to understand and solve problems related to the choice of the most appropriate methodologies to be adopted and to apply the analytical and management tools learned during the course. The ability to manag a tourism firm will be developed, in both its strategic and operational aspects.

    Judgement skills. Students will be able to analyze the tourism market scenario in order to identify and understand evolutionary trends and prepare appropriate responses from the tourism companies and destinations point of view.

    Communication skills. Students will acquire the technical language typical of the discipline to communicate clearly and unambiguously with specialist and non-specialist interlocutors.

    Learning capabilities. Students will develop adequate critical learning skills, which will allow them to continue to deepen independently the main topics of the discipline both in further education and in the working contexts in which they will operate.

    TEACHING METHODS

    Conventional

    Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion.

    Attendance is not compulsory.

     

    Attention: the course is taught in Italian.

    SYLLABUS/CONTENT

    Understanding the tourism and the hospitality business

    Services characteristics

    Basic tourism firms management

    The elements of a tourist destination. The tourist destination system. The role of DMO. Destination marketing.

    Hospitality management

    Hospitality strategies and hotel chains

    The hospitality and tourism marketing mix

    Tour operators management and strategies

    The tour operators marketing mix

    Travel agencies management and strategies

    Travel agencies marketing mix

    Cruise lines management and strategies

    Cruise lines marketing mix

    RECOMMENDED READING/BIBLIOGRAPHY

    Textbook: Benevolo C., Grasso M., Destinazioni e imprese turistiche, FrancoAngeli, Milano, 2019 (green cover).

    Textbook is available in the library of the Department of Economics

     

    TEACHERS AND EXAM BOARD

    Exam Board

    LARA PENCO (President)

    MARIO GRASSO

    LESSONS

    LESSONS START

    17th February 2020

     

    EXAMS

    EXAM DESCRIPTION

    Written test in Italian language with open-ended questions.

    Due to the covid-19 emergency, the written exam may be replaced by an oral interview or a mixed exam (test+interview).

    In case of exam failure, students cannot take the exam on the following call (appello) and need to skip a date. The can take the exam on the following call if that call belongs to another exam session.

    If students do not accept a positive grade (18 or more), they can retry the exam on the following call.

    Incoming mobility students do not have to skip a call in case of failure.

    ASSESSMENT METHODS

    The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism and destinations management and marketing.

    Exam schedule

    Date Time Location Type Notes