|SCIENTIFIC DISCIPLINARY SECTOR||SECS-P/08|
The course provides the fundamentals of Strategic Management, in particular it examines the strategies that companies can implement to achieve competitive advantage and create value. Quantitative methods (simulation) for analysing these strategies will also be addressed.
The course of "Fundamentals of Strategic Business Management" aims to support students in understanding and interpreting companies, their behaviors, and feasible strategies, with reference to their contextual environment. After a series of basic notions, fundamental to the specific subject, the focus is on the formulation of strategies for the market and the competitive/collaborative relationships between companies and their main stakeholders. In addition, the course presents advanced methods for modeling firms and simulating the results of the strategies to be implemented.
Introduction to the course
Elements of Strategic Management
The Purposes of Enterprises
Enterprises as complex social systems
Mission, Vision, Values
The enterprise and its environment
The internal environment
Process simulation for enterprises
Business and corporate level strategies
Competitive strategies and competitive advantage
Other managerial strategies
Technological innovation and the first mover
Elements of agent-based simulation
No specific prerequisites
Synchronous lectures and case studies
The course aims at helping students to understand and interpret the companies’ behaviours and strategies with reference to their surrounding environment. The specific focus is on competitive/collaborative relationships among companies and their stakeholders. Some modelling paradigms are presented, along with case studies.
- main goals of a business
- companies as complex social systems
- creating shared value and Porter's Value Chain
- mission, vision and strategy
- the company and the environment (general and competitive environment; Porter's five forces analysis)
- internal environment of companies (resources, competences)
- business and corporate strategies
- competitive strategies (cost leadership, differentiation, focus) and the competitive advantage
- innovation and exploration vs exploitation strategies
- business functions
- business processes
- modelling and simulating an enterprise (overview of different paradigms)
- agent based models for strategic management simulation and modelling
- examples and case studies
- paradigms of business organization related to managerial strategies
Slides provided during the course
MARCO REMONDINO (President)
All class schedules are posted on the EasyAcademy portal.
Oral examination, based on the writing and presentation of project work with references to the theory illustrated during the course. There may be small ongoing projects for attending students.
Evaluation of the project work and assessment of understanding of the specific topics during the presentation