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FUNDAMENTALS OF STRATEGIC BUSINESS

CODE 106849
ACADEMIC YEAR 2022/2023
CREDITS
  • 6 cfu during the 1st year of 11267 ECONOMICS AND DATA SCIENCE (LM-56) - GENOVA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    TEACHING LOCATION
  • GENOVA
  • SEMESTER 1° Semester
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course provides the fundamentals of Strategic Management, in particular it examines the strategies that companies can implement to achieve competitive advantage and create value. Quantitative methods (simulation) for analysing these strategies will also be addressed.

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course of "Fundamentals of Strategic Business Management" aims to support students in understanding and interpreting companies, their behaviors, and feasible strategies, with reference to their contextual environment. After a series of basic notions, fundamental to the specific subject, the focus is on the formulation of strategies for the market and the competitive/collaborative relationships between companies and their main stakeholders. In addition, the course presents advanced methods for modeling firms and simulating the results of the strategies to be implemented.

    AIMS AND LEARNING OUTCOMES

    Introduction to the course

    Elements of Strategic Management

    The Purposes of Enterprises

    Enterprises as complex social systems

    Mission, Vision, Values

    The enterprise and its environment

    SWOT analysis

    The internal environment

    Process simulation for enterprises

    Business and corporate level strategies

    Competitive strategies and competitive advantage

    Other managerial strategies

    Technological innovation and the first mover

    Elements of agent-based simulation

    PREREQUISITES

    No specific prerequisites

    TEACHING METHODS

    Synchronous lectures and case studies

    SYLLABUS/CONTENT

    The course aims at helping students to understand and interpret the companies’ behaviours and strategies with reference to their surrounding environment. The specific focus is on competitive/collaborative relationships among companies and their stakeholders. Some modelling paradigms are presented, along with case studies.
    - main goals of a business
    - companies as complex social systems
    - creating shared value and Porter's Value Chain
    - mission, vision and strategy
    - the company and the environment (general and competitive environment; Porter's five forces analysis)
    - internal environment of companies (resources, competences)
    - business and corporate strategies
    - competitive strategies (cost leadership, differentiation, focus) and the competitive advantage
    - innovation and exploration vs exploitation strategies
    - business functions
    - business processes
    - modelling and simulating an enterprise (overview of different paradigms)
    - agent based models for strategic management simulation and modelling
    - examples and case studies

    - paradigms of business organization related to managerial strategies

    RECOMMENDED READING/BIBLIOGRAPHY

    Slides provided during the course

    TEACHERS AND EXAM BOARD

    Exam Board

    MARCO REMONDINO (President)

    LORENZO MIZZAU

    RICCARDO SPINELLI

    LESSONS

    LESSONS START

    September 2022

    Class schedule

    All class schedules are posted on the EasyAcademy portal.

    EXAMS

    EXAM DESCRIPTION

    Oral examination, based on the writing and presentation of project work with references to the theory illustrated during the course. There may be small ongoing projects for attending students.

    ASSESSMENT METHODS

    Evaluation of the project work and assessment of understanding of the specific topics during the presentation

    Exam schedule

    Date Time Location Type Notes

    FURTHER INFORMATION

    n/a