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BUSINESS MANAGEMENT

CODE 60024
ACADEMIC YEAR 2022/2023
CREDITS
  • 9 cfu during the 2nd year of 8697 ECONOMIA AZIENDALE(L-18) - GENOVA
    		•
    SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
    LANGUAGE Italian
    TEACHING LOCATION
  • GENOVA
    		•
    SEMESTER 1° Semester
    SECTIONING This unit is divided into 2 sections:
    PREREQUISITES
    Prerequisites
    You can take the exam for this unit if you passed the following exam(s):
    • Business Administration 8697 (coorte 2021/2022)
    • BUSINESS ADMINISTRATION 41125
    Prerequisites (for future units)
    This unit is a prerequisite for:
    • Business Administration 8697 (coorte 2021/2022)
    • E-BUSINESS LABORATORY 80472
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    TEACHING METHODS

    Traditional lectures.

    SYLLABUS/CONTENT

    Part I: The company

    • Company's goals
    • Mission, vision and strategy

    Part II: The environment analysis and the competitive advantage

    • The general environment
    • The competitive environment
    • Resources and competences
    • The competitive advantage
    • Value creation
    • Business strategies
    • Corporate strategies

    Part III: Funcions

    • Production management
    • Logistics management
    • Finance management
    • R&D management

    Parte IV: Focuses

    • Services management
    • SMEs management

    RECOMMENDED READING/BIBLIOGRAPHY

    Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

    Integrative materials on Aulaweb.

    For students wishing to study on English textbook:

    Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

    TEACHERS AND EXAM BOARD

    Exam Board

    LARA PENCO (President)

    CLARA BENEVOLO

    PIETRO GENCO

    GIORGIA PROFUMO

    ROBERTA SCARSI

    RICCARDO SPINELLI

    MARCO REMONDINO (President Substitute)

    LESSONS

    LESSONS START

    First semester

    Class schedule

    BUSINESS MANAGEMENT B

    EXAMS

    EXAM DESCRIPTION

    Written assessment.

    ASSESSMENT METHODS

    Written test with open-ended questions.

    Foreign students are free to study on Italian or English textbooks.

    Exam schedule

    Date Time Location Type Notes
    13/01/2023 10:00 GENOVA Scritto
    27/01/2023 10:00 GENOVA Scritto
    10/02/2023 10:00 GENOVA Scritto
    09/06/2023 10:00 GENOVA Scritto + Orale
    23/06/2023 10:00 GENOVA Scritto
    07/07/2023 10:00 GENOVA Scritto
    08/09/2023 10:00 GENOVA Scritto

    FURTHER INFORMATION

    At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.