CODE 98191 ACADEMIC YEAR 2022/2023 CREDITS 6 cfu anno 1 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI 10715 (LM-80) - SAVONA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION SAVONA SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: LAW AND ECONOMICS OF TOURISM TEACHING MATERIALS AULAWEB AIMS AND CONTENT LEARNING OUTCOMES The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions AIMS AND LEARNING OUTCOMES At the end of the course the student will be able to: • understand the dynamics of the tourist market • analyze the characteristics of tourist destinations • identify the components of the tourist destination, the relationships between them and the government mechanisms • analyze the behavior of the tourist consumer • design a marketing strategy for the tourist destination, combining traditional and innovative tools TEACHING METHODS Lectures are integrated with seminars with practitioners and individual/group works. Attendance is not compulsory. SYLLABUS/CONTENT Structural and trend elements of tourism The elements of a tourist destination: tourists, attractions, services and companies Destination management and local governance: the role of DMO The relationships between the actors in the destination The analysis of tourist demand and the tourism behaviour The evolution of a tourist destination and the sustainability issues Destination marketing Online and web destination marketing RECOMMENDED READING/BIBLIOGRAPHY Attending student should study Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano chapters to study will be reported after each class further readings available on Aulaweb Power Point handouts (available on Aulaweb) and students' notes Not-attending students should study Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano the entire book must be studied further readings available on Aulaweb TEACHERS AND EXAM BOARD RICCARDO SPINELLI Ricevimento: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m. Online meetings are also available, on request. Exam Board RICCARDO SPINELLI (President) CHIARA CELLERINO (President Substitute) LORENZO SCHIANO DI PEPE (President Substitute) LESSONS LESSONS START 14th October 2022 Class schedule MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS EXAMS EXAM DESCRIPTION Written test in Italian language with open-ended questions. Due to the covid-19 emergency, the written test will be replaced by an interview. ASSESSMENT METHODS The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development. Exam schedule Data appello Orario Luogo Degree type Note 13/01/2023 10:00 SAVONA Scritto 03/02/2023 10:00 SAVONA Scritto 17/02/2023 10:00 SAVONA Scritto 24/05/2023 10:00 SAVONA Scritto 07/06/2023 10:00 SAVONA Scritto 07/07/2023 10:00 SAVONA Scritto 21/07/2023 10:00 SAVONA Scritto 04/09/2023 10:00 SAVONA Scritto