LEARNING OUTCOMES

The course aims to acquaint students with the history of graphic design from its origins, at the end of the 19th century, to the present day with specific insights into its relationship with the visual arts of the 20th century.

AIMS AND LEARNING OUTCOMES

The course aims to provide students with the notions and methodological tools necessary for the correct analysis and understanding of the evolution of graphic design from the 19th century to the present day. 

At the end of the course, students must be able to explain with an appropriate vocabulary the development lines of the discipline and interpret graphic design works in relation to the cultural context in which they were born, showing that they have acquired the necessary critical and methodological tools. They must be able to autonomously construct paths of meaning, in both thematic and problematic terms, between the various and different moments in the history of graphic design.  He/she will have to present an in-depth written study in which, by means of an adequate bibliography, he/she will argue in an original manner and with propriety of language a freely chosen theme.

PREREQUISITES

Basics of 19th and 20th century art history.

TEACHING METHODS

Classes are held in person. Attendance, although not compulsory, is recommended. No remote learning is available for this course.

Meetings with subject specialists and specifically scheduled teaching visits are planned.

SYLLABUS/CONTENT

The history of graphic design from the end of the 19th century to the present day.
Meetings with specialists in the subject and visits to exhibitions and museums are planned.

The programme is intended for both attending and non-attending students: the latter will complete their preparation with an additional text (to be chosen between two) indicated in the bibliography.

RECOMMENDED READING/BIBLIOGRAPHY

D. BARONI, M. VITTA, Storia del design grafico, Longanesi, Milano 2004.

Non-attending students will also study one of the following books

S. POLANO, P. VETTA, Abecedario. La grafica del Novecento, Electa, Milano 2002.

or

Filosofia del graphic design, edited by R. FALCINELLI, Einaudi, Torino 2022.

Further bibliography will be indicated during the course. The final bibliography will be available on aulaweb at the end of the course.
Students, whether attending or not, must also complete their preparation with a research paper to be submitted in written form (at least one week before the date of the exam) on one of the topics addressed during the course or dealt with in the Baroni-Vitta text.
The rules for the written paper and an orientation bibliography will be provided in class and, at the end of the course, will be available on the pages dedicated to the course on aulaweb.