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STATISTICS FOR TOURISM

CODE 83711
ACADEMIC YEAR 2022/2023
CREDITS
  • 9 cfu during the nd year of 9912 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO(L-15) - IMPERIA
  • 9 cfu during the 2nd year of 9912 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO(L-15) - IMPERIA
  • SCIENTIFIC DISCIPLINARY SECTOR SECS-S/01
    TEACHING LOCATION
  • IMPERIA
  • SEMESTER 1° Semester
    TEACHING MATERIALS AULAWEB

    OVERVIEW

     

     

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to provide students with the main statistical tools for tourism data analysis. The main topics are data collection (survey methodology and official statistical sources), and descriptive statistical analysis with a focus on the supply and demand in tourism. The teaching has a predominantly practical slant and is based on the use of Excel for data analysis.

    AIMS AND LEARNING OUTCOMES

    Knowledge and understanding: Students will become familiar with the main methods of descriptive statistics and the most important sampling methods. They will also acquire detailed information on the main national and international statistical surveys on tourism.

    Ability to apply knowledge and understanding: At the end of the course, students will be able to:

    -Organise, manage and analyse datasets using Excel

    -Use official tourism statistics sources

    -Measure tourist satisfaction by means of a sample survey.

    Making judgements: Students must be able to use the acquired knowledge both on a theoretical and operational level with autonomous assessment skills, in various applicative contexts.

    Communication skills: Students will acquire the technical language typical of the discipline to communicate clearly and without ambiguity with both statisticians and non-statisticians.

    Learning skills: Students will develop adequate learning skills that allow them to continue to study the subject independently.

    Connections of the course with other courses in the programme: The topics introduced in this course will allow the students to properly understand numerical data within other disciplines.

    TEACHING METHODS

    Lectures with use of Excel for data management and analysis.

    SYLLABUS/CONTENT

    The course covers some fundamental statistical tools for the analysis of tourism data. The theoretical part of the course will be accompanied by a practical part, carried out in a computer room, aimed at learning the skills necessary to acquire, reorganize and analyze data on tourism.

     

    Detailed course programme

    DESCRIPTIVE STATISTICS

    • Character distribution and its representation: frequency distributions, diagrams
    • Position indices: mean, median, fashion and percentiles
    • Indices of variability
    • Index numbers
    • Association and correlation measures
    • Regression analysis

    SAMPLE SURVEYS

    • Population and sample, description and inference
    • The simple random sample
    • Stratified, cluster and multistage sampling
    • Questionnaire and methods of administration

    TOURISM STATISTICS

    • Definition of tourist
    • The main sources of tourism data
    • Tourism supply statistics
    • Types and classifications of tourism supply
    • Main indicators of utilisation of the accommodation supply
    • Tourism demand statistics
    • Quantitative analysis of demand

     

    RECOMMENDED READING/BIBLIOGRAPHY

    Pasetti, P. (2012), Statistica del turismo, Carocci

    Borra S., Di Ciaccio A. (2021), Statistica. Metodologie per le scienze economiche e sociali, IV edizione, McGraw-Hill

    Materials distributed by the lecturer

    TEACHERS AND EXAM BOARD

    Exam Board

    CORRADO LAGAZIO (President)

    MARTA NAI RUSCONE

    FABIO RAPALLO

    LESSONS

    Class schedule

    All class schedules are posted on the EasyAcademy portal.

    EXAMS

    EXAM DESCRIPTION

    For attending students, the examination consists of a practical test in Excel and an oral test.
    For non-attending students, the examination is oral only.

     

    ASSESSMENT METHODS

    The practical test is used to assess the student's ability to apply the knowledge acquired. The oral test is used to assess the student's level of understanding of the knowledge acquired.

    Exam schedule

    Date Time Location Type Notes