Skip to main content
CODE 84625
ACADEMIC YEAR 2022/2023
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR ICAR/17
LANGUAGE Italian
TEACHING LOCATION
  • GENOVA
SEMESTER 1° Semester
SECTIONING Questo insegnamento è diviso nelle seguenti frazioni:
  • A
  • B
    		•
    PREREQUISITES
    Propedeuticità in ingresso
    Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami:
    TEACHING MATERIALS AULAWEB

    AIMS AND CONTENT

    LEARNING OUTCOMES

    This workshop will further explore the theme of graphic design as a tool to comprehend and control image formation processes, allowing students to develop and strengthen their visual design methodologies. Throughout the workshop, various visual communication case studies will be analyzed, dealing with various themes: tools and terminology, visual value of the text and narrative value of visual content, brand image, positioning strategies, critical reading of advertising, as well as providing students with a chance to undertake design experiments.

    AIMS AND LEARNING OUTCOMES

    By the end of this workshop, students are expected to be able to set up and reproduce, in a technical and methodologically accurate manner, various visual identity and communication issues on various platforms.

    TEACHERS AND EXAM BOARD

    Exam Board

    MARIA LINDA FALCIDIENO (President)

    EUGENIO DI SALLE

    LESSONS