CODE 101779 ACADEMIC YEAR 2022/2023 CREDITS 5 cfu anno 2 DESIGN DEL PRODOTTO E DELL'EVENTO 9007 (LM-12) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR ICAR/17 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: WEB DESIGN WORKSHOP TEACHING MATERIALS AULAWEB AIMS AND CONTENT TEACHING METHODS Lectures, case studies, exercises SYLLABUS/CONTENT The course is divided into two parts. In the first part, the course will focus on understanding the specifics of web communication and copywriting. The second part of the course will focus on the study of the individual platforms and the ways in which companies communicate with their customers. Particular attention will be given to the online communication plan, tools, brand reputation and social media monitoring. RECOMMENDED READING/BIBLIOGRAPHY The texts will be indicated during the lessons TEACHERS AND EXAM BOARD LUCA SABATINI Ricevimento: Preferably by appointment (luca.sabatini@unige.it) Exam Board ANDREA VIAN (President) LUCA SABATINI CHIARA OLIVASTRI (President Substitute) LESSONS LESSONS START https://corsi.unige.it/9007/p/studenti-orario Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION For attending students, on-going checks are provided. During the course each student will have to develop and manage (on paper or in practice) the communication of events or products For non-attending students, the exam will be oral (on the program agreed with the teacher) Exam schedule Data appello Orario Luogo Degree type Note 27/07/2023 09:00 GENOVA Orale 05/09/2023 09:00 GENOVA Orale
