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WEB COMMUNICATION INSTRUMENTS

CODE 101779
ACADEMIC YEAR 2022/2023
CREDITS
  • 5 cfu during the 2nd year of 9007 DESIGN DEL PRODOTTO E DELL'EVENTO(LM-12) - GENOVA
  • SCIENTIFIC DISCIPLINARY SECTOR ICAR/17
    LANGUAGE Italian
    TEACHING LOCATION
  • GENOVA
  • SEMESTER 1° Semester
    MODULES This unit is a module of:
    TEACHING MATERIALS AULAWEB

    AIMS AND CONTENT

    TEACHING METHODS

    Lectures, case studies, exercises

    SYLLABUS/CONTENT

    The course is divided into two parts.
    In the first part, the course will focus on understanding the specifics of web communication and copywriting.
    
    The second part of the course will focus on the study of the individual platforms and the ways in which companies communicate with their customers. Particular attention will be given to the online communication plan, tools, brand reputation and social media monitoring.
    
     

    RECOMMENDED READING/BIBLIOGRAPHY

    The texts will be indicated during the lessons

    TEACHERS AND EXAM BOARD

    Exam Board

    ANDREA VIAN (President)

    GIOVANNA TAGLIASCO

    LUCA SABATINI

    CHIARA OLIVASTRI (President Substitute)

    LESSONS

    Class schedule

    All class schedules are posted on the EasyAcademy portal.

    EXAMS

    EXAM DESCRIPTION

    For attending students, on-going checks are provided. During the course each student will have to develop and manage (on paper or in practice) the communication of events or products
    
    For non-attending students, the exam will be oral (on the program agreed with the teacher)