OVERVIEW

Communication is becoming increasingly important in the strategies for the enhancement and promotion of tourism. The narratives constructed with the aim of enhancing resources are increasingly important in the processes of attributing meanings to localities, on which their ability to intercept the needs of increasingly demanding tourists depends. The communication strategies implemented are therefore increasingly diversified and have now gone beyond traditional channels alone, finding in the world of the World Wide Web a space suitable for building increasingly refined strategies targeted on the needs of individual potential tourists.
In this context, the course will enable students to acquire knowledge and skills useful for understanding the world of geographical and tourism communication both in its traditional version and in the articulated forms of communication in the World Wide Web.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to provide students with useful tools to understand the complex system of tourism communications, with specific reference to the role of the publishing industry and the social media. During the course, students will acquire useful skills to interpret the messages conveyed by tourism operators in order to enhance different territories. In this context, specific attention will be paid to a critical reflection on the narratives produced by the tourism industry and based on the principles of sustainability.

AIMS AND LEARNING OUTCOMES

The teaching proposes the study of the main tourism communication strategies of the territory, with specific reference to the role of tourism publishing, social media communications and the construction of narratives dedicated to sustainability. At the end of the course, students will be able to :

• identify the various editorial productions in the sector;
• understand the language used and the strategies pursued by different publishers;
• understand the strategic role played by communication in enhancing the tourism value of territories;
• understand the messages conveyed by tourism communications and interpret their effect on the area; 
• analyse narratives and images produced with the aim of promoting the development of tourism in the area;
• Critically analyse tourism communication processes conveyed through the web;
• analyse specific forms of storytelling dedicated to sustainable tourism practices, aimed at building a particular value system associated with tourism experiences;
• structuring strategies aimed at promoting territories.

TEACHING METHODS

The teaching will be organised in a combination of face-to-face, participatory and laboratory teaching. The opportunity to organise field trips will be agreed with the students.
Frontal and participative teaching will be aimed at identifying and understanding the topics of the course and presented in the programme. The laboratory teaching will be based on problem-based strategies aimed at stimulating the ability to analyse concrete cases of tourism communication

For students with DSA certifications or specific disabilities, compensatory or dispensatory measures are ensured, while taking care of the acquisition of the skills and knowledge required for teaching.

SYLLABUS/CONTENT

The course aims to analyse the various forms of geographic and tourism communication, starting from the traditional ones to communication via the web. Specific attention will be devoted to the communication of sustainable tourism. The main topics covered will be:

• tourism publishing and the communication of territories: actors, narratives, images;
• geographical storytelling and the promotion of tourism and territories;
• cartographic communication and the narration of territories;
• sustainability as a tourism narrative functional to the valorisation of territories;
• literature between geography and the storytelling of territories,
• the role of the landscape in tourism communication: images and photographs

RECOMMENDED READING/BIBLIOGRAPHY

For students who will attend lessons:

- teaching material (scientific articles and slides) uploaded by the teacher on AulaWeb.
- Study of the following text:

• Gavinelli D., Zanolin G. (2019), Geografia del Turismo Contemporaneo. Pratiche, narrazioni, luoghi, Carocci, Roma.

- A text to be chosen among the following:

• Aime M., Papotti D. (2012), L' altro e l'altrove. Antropologia, geografia e turismo, Einaudi, Torino.
• Albanese V. (2020), Place, cyberplace e le nuove geografie della comunicazione. Come cambiano i territori per effetto delle narrazioni online, Bononia University Press, Bologna.
• Gainsforth S. (2019), Airbnb città merce. Storie di resistenza alla gentrificazione digitale, Derive-Approdi, Roma.
• Tanca M. (2020), Geografia e fiction. Opera, film, canzone, fumetto, Franco Angeli, Milano.

- at least one text to be chosen among the following:

• Pieranni S. (2017). Genova macaia. Un viaggio da Ponente a Levante. Roma-Bari: Laterza.
• Ferrari M. (2014). Mare verticale. Dalle Cinque Terre a Bocca di Magra. Roma-Bari: Laterza.
• Lenzi S. (2013). Sul Lungomai di Livorno. Roma-Bari: Laterza.
• Culicchia G. (2015). Torino è casa nostra. Roma-Bari: Laterza.
• Remmert E., Ragagnin L. (2013). L'acino fuggente. Sulle strade del vino tra Monferrato, Langhe e Roero. Roma-Bari: Laterza.
• Nove A. (2006). Milano non è Milano. Roma-Bari: Laterza.
• Bugaro R. (2010). Bea vita! Crudo Nordest. Roma-Bari: Laterza.
• Banda A. (2012). «Due mondi e io vengo dall'altro» (Il Sudtirolo, detto anche Alto Adige). Roma-Bari: Laterza.
• Covacich M. (2006). Trieste sottosopra. Quindici passeggiate nella città del vento. Roma-Bari: Laterza.
• Nacci L. (2019). Trieste selvatica. Roma-Bari: Laterza.
• Baldanzi S. (2014). Il Mugello è una trapunta di terra. A piedi da Barbiana a Monte Sole. Roma-Bari: Laterza.
• Corlazzoli A. (2014). Gita in pianura. Una classe a spasso per la Bassa. Roma-Bari: Laterza.
• Postorino R. (2011). Il mare in salita. Da Sanremo a Dolcedo passando per i bricchi. Roma-Bari: Laterza.
• Malvaldi M. (2015). Scacco alla torre. Roma-Bari: Laterza.
• Stancanelli E. (2006). Firenze da piccola. Roma-Bari: Laterza.
• Ferracuti A. (2009). Viaggi da Fermo. Un sillabario piceno. Roma-Bari: Laterza.
• Cilento A. (2006). Napoli sul mare luccica. Roma-Bari: Laterza.
• De Palma P. (2020). Bari calling. Roma-Bari: Laterza.
• Giartosio T. (2012). L' O di Roma. In tondo e senza fermarsi mai. Roma-Bari: Laterza.
• Calaciura G. (2016). Pantelleria. L'ultima isola. Roma-Bari: Laterza.
• Alajmo R. (2019). Palermo è una cipolla. Remix. Roma-Bari: Laterza.
• Zito D. (2018). Catania non guarda il mare. Roma-Bari: Laterza.
• Di Girolamo G. (2019). Gomito di Sicilia. Roma-Bari: Laterza.
• Longo F. (2009). Il mare di pietra. Eolie o i 7 luoghi dello spirito. Roma-Bari: Laterza.
• Fois M. (2008). In Sardegna non c'è il mare. Roma-Bari: Laterza.
• Anedda A. (2013). Isolatria. Viaggio nell'arcipelago della Maddalena. Roma-Bari: Laterza.

For students who will not attend lessons.

- study of the following texts:

• Gavinelli D., Zanolin G. (2019), Geografia del Turismo Contemporaneo. Pratiche, narrazioni, luoghi, Carocci, Roma.
• Albanese V. (2020), Place, cyberplace e le nuove geografie della comunicazione. Come cambiano i territori per effetto delle narrazioni online, Bononia University Press, Bologna.

- Two texts to be chosen among the following:

• Aime M., Papotti D. (2012), L' altro e l'altrove. Antropologia, geografia e turismo, Einaudi, Torino.
• Gainsforth S. (2019), Airbnb città merce. Storie di resistenza alla gentrificazione digitale, Derive-Approdi, Roma.
• Rabbiosi C. (2018), Il territorio messo in scena: turismo, consumi, luoghi, Mimesis, Milano-Udine.
• Rodolphe C. (2019), Turismo di massa e usura del mondo, Elèuthera, Milano.
• Tanca M. (2020), Geografia e fiction. Opera, film, canzone, fumetto, Franco Angeli, Milano.

- at least one text to be chosen among the following:

• Pieranni S. (2017). Genova macaia. Un viaggio da Ponente a Levante. Roma-Bari: Laterza.
• Ferrari M. (2014). Mare verticale. Dalle Cinque Terre a Bocca di Magra. Roma-Bari: Laterza.
• Lenzi S. (2013). Sul Lungomai di Livorno. Roma-Bari: Laterza.
• Culicchia G. (2015). Torino è casa nostra. Roma-Bari: Laterza.
• Remmert E., Ragagnin L. (2013). L'acino fuggente. Sulle strade del vino tra Monferrato, Langhe e Roero. Roma-Bari: Laterza.
• Nove A. (2006). Milano non è Milano. Roma-Bari: Laterza.
• Bugaro R. (2010). Bea vita! Crudo Nordest. Roma-Bari: Laterza.
• Banda A. (2012). «Due mondi e io vengo dall'altro» (Il Sudtirolo, detto anche Alto Adige). Roma-Bari: Laterza.
• Covacich M. (2006). Trieste sottosopra. Quindici passeggiate nella città del vento. Roma-Bari: Laterza.
• Nacci L. (2019). Trieste selvatica. Roma-Bari: Laterza.
• Baldanzi S. (2014). Il Mugello è una trapunta di terra. A piedi da Barbiana a Monte Sole. Roma-Bari: Laterza.
• Corlazzoli A. (2014). Gita in pianura. Una classe a spasso per la Bassa. Roma-Bari: Laterza.
• Postorino R. (2011). Il mare in salita. Da Sanremo a Dolcedo passando per i bricchi. Roma-Bari: Laterza.
• Malvaldi M. (2015). Scacco alla torre. Roma-Bari: Laterza.
• Stancanelli E. (2006). Firenze da piccola. Roma-Bari: Laterza.
• Ferracuti A. (2009). Viaggi da Fermo. Un sillabario piceno. Roma-Bari: Laterza.
• Cilento A. (2006). Napoli sul mare luccica. Roma-Bari: Laterza.
• De Palma P. (2020). Bari calling. Roma-Bari: Laterza.
• Giartosio T. (2012). L' O di Roma. In tondo e senza fermarsi mai. Roma-Bari: Laterza.
• Calaciura G. (2016). Pantelleria. L'ultima isola. Roma-Bari: Laterza.
• Alajmo R. (2019). Palermo è una cipolla. Remix. Roma-Bari: Laterza.
• Zito D. (2018). Catania non guarda il mare. Roma-Bari: Laterza.
• Di Girolamo G. (2019). Gomito di Sicilia. Roma-Bari: Laterza.
• Longo F. (2009). Il mare di pietra. Eolie o i 7 luoghi dello spirito. Roma-Bari: Laterza.
• Fois M. (2008). In Sardegna non c'è il mare. Roma-Bari: Laterza.
• Anedda A. (2013). Isolatria. Viaggio nell'arcipelago della Maddalena. Roma-Bari: Laterza.

For foreign students: didactics material in English will be made available by the teacher if request.

Students with DSA certification or specific disabilities are invited to contact the lecturer before the exam.

TEACHERS AND EXAM BOARD

Exam Board

GIACOMO ZANOLIN (President)

NICOLETTA VARANI

LESSONS

LESSONS START

First week of march 2024.

Class schedule

GEOGRAPHY OF COMMUNICATIONS AND TOURIST PUBLISHING

EXAMS

EXAM DESCRIPTION

The final examination will be oral and will test the acquisition of the knowledge transmitted and the ability to critically analyse it. A part of the interview will be dedicated to the discussion of the project developed during the lessons.

For students with DSA certifications or specific disabilities, compensatory or dispensatory measures are ensured, while taking care of the acquisition of the skills and knowledge required for teaching.

ASSESSMENT METHODS

The preparation of students and non-attending students will be assessed on three levels:

• identification and comprehension of the issues addressed;
• ability to analyse concrete problems relating to tourism communication;
• ability to create a tourism communication project for the territory.

NON-attending students are invited to contact the lecturer before taking the exam in order to agree on how to carry out the project.

Exam schedule

FURTHER INFORMATION

In case it will be impossible to hold the lessons in presence for health reasons, these will be delivered remotely using the University platforms TEAMS and/or AulaWeb.

NON-attending students are invited to contact the lecturer before taking the exam in order to agree on how to carry out the project.